Wilton EDC Community Sign Regulations Survey

Sign Regulation Resident Survey

Wilton’s Economic Development Commission (EDC) has been asked to make recommendations on how to improve business signage throughout Wilton. Signs are an important form of advertising for businesses and can also help direct patrons to the correct location. However, if not properly regulated,
signs can be visually unattractive, a nuisance to some and, in certain cases, a safety hazard. We have surveyed local businesses who have noted a need for added signage when the existing signs are not readily visible to traffic. We wish to help improve business vibrancy while maintaining the attractiveness of the community.

Please take a few minutes to complete the short survey as your feedback is desired. Thank you!

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* 1. Business signs in Wilton really help me (Check all that apply)

Find businesses that are new to me/I wasn't aware of

Locate a business I was seeking

Are not very important to me

Other (please specify)

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* 2. I would be more likely to explore a new business if the business sign was clearly visible and attractive

Definitely

Maybe

Not at all

Other (please specify)

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* 3. Do you believe that there are specific areas of town or buildings with which the signage could be improved? If yes, please explain.

Yes

If yes, please explain

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* 4. Wilton has

Too many signs that are unsightly

Too few signs that are barely effective

An appropriate amount of signage that is visible and attractive

Comments on this topic:

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* 5. I would fully support in town center and on Route 7 (Check all that apply):

More A-Frame sandwich board signs to highlight events, offers or directions to storefront

Backlit signs for illumination in the dark

More directional signage options to find obscure retail businesses

None of the above

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* 6. What suggestions might you offer to improve signage in town?

Smaller or less signage

More prominent signage for businesses

Other (please specify)

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* 7. Please provide us with some examples of signs that you find well-designed, attractive or effective. Please provide the name of the business and the location as well as anything about the signage that resonates or should be replicated.

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* 8. How long have you been a resident of the town of Wilton?

Less than 5 years

5-15 years

15+ years

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* 9. How often do you frequent town center?

Less than 3 times per week

3-5 times per week

Greater than 5 times per week

I live in town center

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* 10. Please provide any additional comments or suggestions for consideration. Please also provide any other ideas related to signage that can help businesses thrive in Wilton.