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Customer Insights Survey - Outdoor Recreation Social Networking Site
1.
What is your gender?
Female
Male
2.
What is your age?
>18
18 to 29
30 to 39
40 to 49
50 to 59
60 or older
3.
Which of the following best describes where you live?
Large city (1M+ people)
City (30K-1M people)
Town (3K-30K people)
Rural area (<3k people)
4.
In what state or U.S. territory do you live?
Alabama
Alaska
American Samoa
Arizona
Arkansas
California
Colorado
Connecticut
Delaware
District of Columbia (DC)
Florida
Georgia
Guam
Hawaii
Idaho
Illinois
Indiana
Iowa
Kansas
Kentucky
Louisiana
Maine
Maryland
Massachusetts
Michigan
Minnesota
Mississippi
Missouri
Montana
Nebraska
Nevada
New Hampshire
New Jersey
New Mexico
New York
North Carolina
North Dakota
Northern Marianas Islands
Ohio
Oklahoma
Oregon
Pennsylvania
Puerto Rico
Rhode Island
South Carolina
South Dakota
Tennessee
Texas
Utah
Vermont
Virginia
Virgin Islands
Washington
West Virginia
Wisconsin
Wyoming
5.
Our product will serve three different types of customers. Please choose all customer type(s) that describe you.
An individual who engages in outdoor activities
An individual or group that organizes outdoor events and activities
A retailer who sells outdoor recreation products
6.
How often do you participate in outdoor activities? This includes all forms of outdoor recreation such as hiking, mountain biking, fishing, organized sports, camping, walking, etc...
Several times a week
About once a week
One to two times a month
A few times a year
7.
Who do you typically engage in outdoor activities with? Choose all that apply.
I do them alone
Friends or family members
New people I meet
An organized group
8.
How often do you use the following to find information on outdoor activities in your area?
Frequently
Occasionally
Rarely
Never
Internet search using my computer
Frequently
Occasionally
Rarely
Never
Internet search using my smartphone
Frequently
Occasionally
Rarely
Never
Word of mouth from friends and family
Frequently
Occasionally
Rarely
Never
Notifications from outdoor related organizations
Frequently
Occasionally
Rarely
Never
9.
How often do you use the following to find information on outdoor activities outside your area?
Frequently
Occasionally
Rarely
Never
Internet search using my computer
Frequently
Occasionally
Rarely
Never
Internet search using my smartphone
Frequently
Occasionally
Rarely
Never
Word of mouth from friends and family
Frequently
Occasionally
Rarely
Never
Notifications from outdoor organizations
Frequently
Occasionally
Rarely
Never
10.
What other ways do you find outdoor activities to participate in?
11.
Which of the following social networking websites do you currently have an account with? Check all that apply
Google+
Myspace
YouTube
Tumblr
Facebook
Twitter
Instagram
Other (please specify)
12.
How satisfied are you with the current social networking sites you use?
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Facebook
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Twitter
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Google+
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
MySpace
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
YouTube
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Tumblr
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Instagram
Extremely satisfied
Satisfied
Neither satisfied nor unsatisfied
Unsatisfied
Extremely unsatisfied
Not applicable
Other (please specify)
13.
What changes would increase your satisfaction with the current social networking sites you use?
14.
How likely would you be to try a social networking site focused on connecting people and activities related to outdoor recreation?
Very likely
Likely
Unlikely
Very unlikely
15.
Please tell us how interested you would be in the following features of a social networking site focused on outdoor recreation.
Extremely interested
Interested
Slightly interested
Not interested
Group communication - communicate about events and activities in and outside your area; create and join new groups
Extremely interested
Interested
Slightly interested
Not interested
Event finder - a search function that would allow individuals to find competitive, recreational, social and charitable events related to a particular sport or activity
Extremely interested
Interested
Slightly interested
Not interested
Calendar - allows users to schedule their own activities, and to see what friends, groups and organizations have planned in the future
Extremely interested
Interested
Slightly interested
Not interested
Journaling - allows users to record their single or multi-day adventures in a story-telling format that's great for sharing or saving to enjoy later
Extremely interested
Interested
Slightly interested
Not interested
Activity log - provides a history of outdoor activities a user has engaged in. Includes information such as mapping, photos, geo-tags, distance, speed, pace, etc...can be synced with applications such as Strava.
Extremely interested
Interested
Slightly interested
Not interested
Classifieds - the ability to buy, sell and trade used equipment
Extremely interested
Interested
Slightly interested
Not interested
Trail and park finder - find trails, parks and other recreational destinations. Includes information about length, current conditions, accessibility, pet friendliness, fees, and permits, as well as links to retail, lodging and dining options.
Extremely interested
Interested
Slightly interested
Not interested
Event management - allows users to promote and list events, track registrations and view placement of participants
Extremely interested
Interested
Slightly interested
Not interested
16.
What other features would you like to see included in a social networking site focused on outdoor recreation?
17.
Please tell us if you would expect to pay for a social networking site with these features.
I would expect to pay something for this product
I would expect basic features to be free and complex features to require a fee
I would expect all features to be free
18.
Would you expect a social networking site like this to have advertisements?
Yes, I would expect advertisements on a site like this
No, I would not expect advertisements on a site like this
19.
How would you feel about receiving advertisements on a site like this? You can choose more than one answer
I would enjoy receiving advertisements on products and services that align with my interests
I would like the ability to opt in and out of advertisements from companies of my choice
I would not like to receive advertisements on a site like this
I would not mind paying a small fee to opt out of all advertisements
20.
How much would you be willing to pay per month to join a social networking site with the above mentioned features?
$.99-$2.99
$3.00-$4.99
>$5.00
I would not be willing to pay for a site like this
21.
Is there anything else you'd like us to consider when developing this product?
22.
We'd like to thank you for your participation. If you would like to receive a logo sticker, type your mailing address in the comment box below. We promise not to sell your information and will only use it for mailing the sticker. Thank you, from Team Nakwenda!