Skip to content
How Consumers Choose Portable Bluetooth Speaker Brands
This short survey explores how people research and select among competing brands when buying a portable Bluetooth speaker. Your responses are anonymous and will take approximately 4 minutes. Thank you for participating!
1.
What is your age range?
Under 18
18 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65 or older
2.
Which gender identity best describes you?
Woman
Man
Transgender woman
Transgender man
Nonbinary
Genderqueer / gender nonconforming
Agender
Another gender identity
Prefer not to say
3.
Which of the following brands have you personally owned or seriously considered? (Select all that apply)
JBL
Sony
Bose
Anker / Soundcore
Amazon Echo
Apple HomePod mini
Marshall
Ultimate Ears
None of the above
4.
Which speaker attributes are important to you? (Select all that apply)
Price
Brand Name/Reputation
Sound Quality
Battery Life
Design/Aesthetics
Water/Dust Resistance
Warranty
Environmental/Sustainability Practices
Country of Manufacture
5.
What is your primary source of information when researching a speaker purchase?
Online reviews
Word of mouth
In-store demo
Social media influencer
Brand website
Ads
6.
Which single factor MOST influences your final brand choice?
Price
Sound Quality
Battery Life
Brand Reputation
Water/Dust Resistance
Design/Aesthetics
Warranty
Environmental/Sustainability Practices
Country of Manufacture
7.
How much do you typically spend on a portable Bluetooth speaker?
Under $30
$30–$75
$76–$150
$151–$300
Over $300
8.
Which information source do you trust most when comparing speaker brands?
Retail customer reviews
Professional review sites
Friends or family recommendations
In-store testing or demonstrations
Brand websites or product specifications
Social media or influencer content
I do not usually compare sources
9.
Which additional factor, if any, matters when choosing a speaker brand?
No additional factor
Customer service reputation
Return policy
Compatibility with devices I own
Size or portability
Availability in stores
Gift or household preference