Unpacking Quick Commerce in the Festive Season

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1. Your Name

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2. Your Email Id

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3. Your Designation

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4. Your Company

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5. When consumers choose quick commerce during festivals, which purchase driver weighs most heavily in their decision? (Single Choice)

Speed of delivery (need-it-now factor)

Depth of festive discounts & deals

Exclusive availability of festive SKUs (gifting packs, décor, hampers)

Convenience of smaller basket sizes vs large marketplace orders

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6. Which promotional cadence has been found to sustain consumer engagement through the multi-week festive period without leading to fatigue?

One-time deep burst at start of festive season

Weekly big-bang deals aligned to festival peaks (Navratri, Diwali, Christmas)

Daily drip offers with small variations

Gamified staggered drops (spin-the-wheel, flash deals every 6–8 hours)

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7. On a ranking system of 1-5 which of the following gift purchasing behaviours are seeing the strongest growth? (1 indicative of most growth and 5 the least growth)

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8. Can consumer trust in premium categories (beauty, electronics, gourmet, luxury gifting) truly be built via quick commerce platforms?

Yes – Q-commerce can deliver credibility if backed by authenticity guarantees & brand tie-ups

Yes – but only in select categories where speed + assurance matter (e.g., beauty, gourmet)

No – premium trust still requires experiential/retail or marketplace validation

Uncertain – depends on platform investments in quality checks, packaging, and service

Elaborate if needed:

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9. Which categories show the strongest sales surge on quick commerce platforms during the festive season?

FMCG & essentials – snacks, beverages, puja items for daily festive use

Beauty & personal care – grooming, cosmetics, and last-minute gift packs

Gifting & hampers – sweets, chocolates, premium combos, curated bundles

Home décor & small appliances – diyas, lights, festive-ready utilities

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10. How do you currently view Quick Commerce as a retail media channel within your overall marketing mix?

High-priority channel – core to festive reach & conversions

Emerging channel – testing but not yet central

Supportive channel – used for tactical, last-mile festive pushes

Low priority – minimal role compared to marketplaces & offline

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11. With festive purchases peaking on the day of the festival itself, what should brands prioritize to stay relevant in the Q-commerce window?

Front-load inventory – ensure dark stores are pre-stocked with festive essentials

Real-time media bursts – activate ads during peak shopping hours on the festival day

Pre-bundled festive packs – ready-to-go hampers for instant purchase

Dynamic reallocation – shift stock and media in response to live demand signals

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12. What share of your retail media budget are you likely to allocate to Quick Commerce platforms in the next 12–18 months?

>20% – aggressive bet, treating Q-commerce as a mainstream channel

10–20% – solid allocation, aligned with category growth

5–10% – exploratory spend, tracking ROI closely

<5% – minimal investment, not a strategic focus

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13. With ad spends on Q-commerce platforms rising 7x faster than marketplaces, is festive ROI being maximized - or are brands trapped in high-cost visibility?

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14. Q-commerce during festive seasons: What’s the bigger play?

Full-Funnel Brand Builder – Driving awareness, engagement & loyalty beyond just the checkout

Point-of-Sale Performance Engine – Staying focused on instant conversions and transaction spikes.

Hybrid Growth Catalyst – Balancing brand storytelling with measurable sales lift.

Still Evolving – Too early to say; the channel hasn’t matured enough for brand-building impact

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15. Which non-traditional festive categories are most likely to emerge as breakout winners on quick commerce this season?

Curated gifting bundles – sweets, chocolates, beauty & gourmet packs

Festive décor & accessories – diyas, lights, ornaments

Wellness & self-care – supplements, aromatherapy, relaxation kits

Premium beverages & gourmet – artisanal coffees, wines, luxury mixers

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16. Which marketing objective do you believe Quick Commerce best delivers on during the festive season?

Conversion at speed – driving instant basket adds & festive top-ups

Category penetration – expanding reach in emerging/impulse categories (beauty, décor, gifting)

Premium positioning – reinforcing brand trust through curated placement

Trial generation – nudging consumers to sample new SKUs via festive bundles

Unpacking Quick Commerce in the Festive Season

Question Title

* 1. Your Name

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* 2. Your Email Id

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* 3. Your Designation

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* 4. Your Company

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* 5. When consumers choose quick commerce during festivals, which purchase driver weighs most heavily in their decision? (Single Choice)

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* 6. Which promotional cadence has been found to sustain consumer engagement through the multi-week festive period without leading to fatigue?

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* 7. On a ranking system of 1-5 which of the following gift purchasing behaviours are seeing the strongest growth? (1 indicative of most growth and 5 the least growth)

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* 8. Can consumer trust in premium categories (beauty, electronics, gourmet, luxury gifting) truly be built via quick commerce platforms?

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* 9. Which categories show the strongest sales surge on quick commerce platforms during the festive season?

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* 10. How do you currently view Quick Commerce as a retail media channel within your overall marketing mix?

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* 11. With festive purchases peaking on the day of the festival itself, what should brands prioritize to stay relevant in the Q-commerce window?

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* 12. What share of your retail media budget are you likely to allocate to Quick Commerce platforms in the next 12–18 months?

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* 13. With ad spends on Q-commerce platforms rising 7x faster than marketplaces, is festive ROI being maximized - or are brands trapped in high-cost visibility?

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* 14. Q-commerce during festive seasons: What’s the bigger play?

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* 15. Which non-traditional festive categories are most likely to emerge as breakout winners on quick commerce this season?

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* 16. Which marketing objective do you believe Quick Commerce best delivers on during the festive season?

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* 17. Is festive Q-commerce driving incremental growth for brands, or simply redistributing budgets from e-commerce and modern trade?

1. Your Name

2. Your Email Id

3. Your Designation

4. Your Company

5. When consumers choose quick commerce during festivals, which purchase driver weighs most heavily in their decision? (Single Choice)

6. Which promotional cadence has been found to sustain consumer engagement through the multi-week festive period without leading to fatigue?

7. On a ranking system of 1-5 which of the following gift purchasing behaviours are seeing the strongest growth? (1 indicative of most growth and 5 the least growth)

8. Can consumer trust in premium categories (beauty, electronics, gourmet, luxury gifting) truly be built via quick commerce platforms?

9. Which categories show the strongest sales surge on quick commerce platforms during the festive season?

10. How do you currently view Quick Commerce as a retail media channel within your overall marketing mix?

11. With festive purchases peaking on the day of the festival itself, what should brands prioritize to stay relevant in the Q-commerce window?

12. What share of your retail media budget are you likely to allocate to Quick Commerce platforms in the next 12–18 months?

13. With ad spends on Q-commerce platforms rising 7x faster than marketplaces, is festive ROI being maximized - or are brands trapped in high-cost visibility?

14. Q-commerce during festive seasons: What’s the bigger play?

15. Which non-traditional festive categories are most likely to emerge as breakout winners on quick commerce this season?

16. Which marketing objective do you believe Quick Commerce best delivers on during the festive season?

17. Is festive Q-commerce driving incremental growth for brands, or simply redistributing budgets from e-commerce and modern trade?