Unpacking Quick Commerce in the Festive Season

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* 1. Your Name

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* 2. Your Email Id

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* 3. Your Designation

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* 4. Your Company

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* 5. When consumers choose quick commerce during festivals, which purchase driver weighs most heavily in their decision? (Single Choice)

Speed of delivery (need-it-now factor)

Depth of festive discounts & deals

Exclusive availability of festive SKUs (gifting packs, décor, hampers)

Convenience of smaller basket sizes vs large marketplace orders

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* 6. Which promotional cadence has been found to sustain consumer engagement through the multi-week festive period without leading to fatigue?

One-time deep burst at start of festive season

Weekly big-bang deals aligned to festival peaks (Navratri, Diwali, Christmas)

Daily drip offers with small variations

Gamified staggered drops (spin-the-wheel, flash deals every 6–8 hours)

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* 7. On a ranking system of 1-5 which of the following gift purchasing behaviours are seeing the strongest growth? (1 indicative of most growth and 5 the least growth)

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* 8. Can consumer trust in premium categories (beauty, electronics, gourmet, luxury gifting) truly be built via quick commerce platforms?

Yes – Q-commerce can deliver credibility if backed by authenticity guarantees & brand tie-ups

Yes – but only in select categories where speed + assurance matter (e.g., beauty, gourmet)

No – premium trust still requires experiential/retail or marketplace validation

Uncertain – depends on platform investments in quality checks, packaging, and service

Elaborate if needed:

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* 9. Which categories show the strongest sales surge on quick commerce platforms during the festive season?

FMCG & essentials – snacks, beverages, puja items for daily festive use

Beauty & personal care – grooming, cosmetics, and last-minute gift packs

Gifting & hampers – sweets, chocolates, premium combos, curated bundles

Home décor & small appliances – diyas, lights, festive-ready utilities

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* 10. How do you currently view Quick Commerce as a retail media channel within your overall marketing mix?

High-priority channel – core to festive reach & conversions

Emerging channel – testing but not yet central

Supportive channel – used for tactical, last-mile festive pushes

Low priority – minimal role compared to marketplaces & offline

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* 11. With festive purchases peaking on the day of the festival itself, what should brands prioritize to stay relevant in the Q-commerce window?

Front-load inventory – ensure dark stores are pre-stocked with festive essentials

Real-time media bursts – activate ads during peak shopping hours on the festival day

Pre-bundled festive packs – ready-to-go hampers for instant purchase

Dynamic reallocation – shift stock and media in response to live demand signals

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* 12. What share of your retail media budget are you likely to allocate to Quick Commerce platforms in the next 12–18 months?

>20% – aggressive bet, treating Q-commerce as a mainstream channel

10–20% – solid allocation, aligned with category growth

5–10% – exploratory spend, tracking ROI closely

<5% – minimal investment, not a strategic focus

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* 13. With ad spends on Q-commerce platforms rising 7x faster than marketplaces, is festive ROI being maximized - or are brands trapped in high-cost visibility?

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* 14. Q-commerce during festive seasons: What’s the bigger play?

Full-Funnel Brand Builder – Driving awareness, engagement & loyalty beyond just the checkout

Point-of-Sale Performance Engine – Staying focused on instant conversions and transaction spikes.

Hybrid Growth Catalyst – Balancing brand storytelling with measurable sales lift.

Still Evolving – Too early to say; the channel hasn’t matured enough for brand-building impact

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* 15. Which non-traditional festive categories are most likely to emerge as breakout winners on quick commerce this season?

Curated gifting bundles – sweets, chocolates, beauty & gourmet packs

Festive décor & accessories – diyas, lights, ornaments

Wellness & self-care – supplements, aromatherapy, relaxation kits

Premium beverages & gourmet – artisanal coffees, wines, luxury mixers

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* 16. Which marketing objective do you believe Quick Commerce best delivers on during the festive season?

Conversion at speed – driving instant basket adds & festive top-ups

Category penetration – expanding reach in emerging/impulse categories (beauty, décor, gifting)

Premium positioning – reinforcing brand trust through curated placement

Trial generation – nudging consumers to sample new SKUs via festive bundles

Unpacking Quick Commerce in the Festive Season

Question Title

* 1. Your Name

Question Title

* 2. Your Email Id

Question Title

* 3. Your Designation

Question Title

* 4. Your Company

Question Title

* 5. When consumers choose quick commerce during festivals, which purchase driver weighs most heavily in their decision? (Single Choice)

Question Title

* 6. Which promotional cadence has been found to sustain consumer engagement through the multi-week festive period without leading to fatigue?

Question Title

* 7. On a ranking system of 1-5 which of the following gift purchasing behaviours are seeing the strongest growth? (1 indicative of most growth and 5 the least growth)

Question Title

* 8. Can consumer trust in premium categories (beauty, electronics, gourmet, luxury gifting) truly be built via quick commerce platforms?

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* 9. Which categories show the strongest sales surge on quick commerce platforms during the festive season?

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* 10. How do you currently view Quick Commerce as a retail media channel within your overall marketing mix?

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* 11. With festive purchases peaking on the day of the festival itself, what should brands prioritize to stay relevant in the Q-commerce window?

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* 12. What share of your retail media budget are you likely to allocate to Quick Commerce platforms in the next 12–18 months?

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* 13. With ad spends on Q-commerce platforms rising 7x faster than marketplaces, is festive ROI being maximized - or are brands trapped in high-cost visibility?

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* 14. Q-commerce during festive seasons: What’s the bigger play?

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* 15. Which non-traditional festive categories are most likely to emerge as breakout winners on quick commerce this season?

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* 16. Which marketing objective do you believe Quick Commerce best delivers on during the festive season?

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* 17. Is festive Q-commerce driving incremental growth for brands, or simply redistributing budgets from e-commerce and modern trade?