Trust in Media, AI, and Editorial Credibility at Scale

Question Title

1. How would you describe trust in media today? (Required.)

Very High

Somewhat High

Neutral

Somewhat Low

Very Low

Question Title

2. What most influences trust in a media brand? (Select up to 3) (Required.)

Transparency in sourcing

Original journalism

Direct relationship with audiences

Accuracy of reporting

Ethical standards

Consistent editorial voice

Editorial independence

Clear labeling of AI use

Human-led reporting

Brand reputation

Question Title

3. Which actions does your organization actively take to build audience trust? (Select all that apply) (Required.)

Publish original / first-party reporting

Maintain clear editorial standards or guidelines

Disclose sources and methodology

Label AI-generated or AI-assisted content

Separate editorial and sponsored content clearly

Invest in investigative journalism

Engage directly with audiences (comments, newsletters, events)

Limit reliance on aggregation or syndicated content

Publish corrections / transparency updates

We do not take specific actions to build trust

Other (please specify)

Question Title

4. How does your organization measure audience trust today? (Select all that apply) (Required.)

Audience surveys

Engagement metrics (time spent, return visits)

Subscription / retention rates

Brand perception studies

Direct audience feedback

Social sentiment analysis

We do not formally measure trust

Not sure

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Trust in Media, AI, and Editorial Credibility at Scale

Question Title

* 1. How would you describe trust in media today? (Required.)

Question Title

* 2. What most influences trust in a media brand? (Select up to 3) (Required.)

Question Title

* 3. Which actions does your organization actively take to build audience trust? (Select all that apply) (Required.)

Question Title

* 4. How does your organization measure audience trust today? (Select all that apply) (Required.)

1. How would you describe trust in media today? (Required.)

2. What most influences trust in a media brand? (Select up to 3) (Required.)

3. Which actions does your organization actively take to build audience trust? (Select all that apply) (Required.)

4. How does your organization measure audience trust today? (Select all that apply) (Required.)