Please indicate how much you agree with each statement below.

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* 1. The amount of price pressure from our customers/buyers has increased in the past three years.

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* 2. We aren’t as good as we need to be at managing the tension of price negotiations to get the best possible deals.

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* 3. When our sales team brings in executives to help close important sales, we’ve often discounted too much already, and end up negotiating low-margin deals.

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* 4. For important deals, we typically develop effective negotiation plans that identify other items of value that we might trade with customers instead of giving in to their price demands.

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