Tesla Model X Consumer Research Survey

This survey forms part of an academic research project for Advertising 2 at Boston Media House. The purpose of the questionnaire is to gather information about consumer attitudes, preferences, and buyer behaviour regarding the Tesla Model X and electric vehicles. The findings will help analyse how consumers respond to luxury electric vehicles in the African market.

All responses will remain confidential and will only be used for educational purposes.

Instructions

Please answer the following questions honestly by selecting the option that best represents your opinion.

2.What is your gender?(Required.)

Male

Female

Prefer not to say

3.What is your employment status?(Required.)

Employed

Self-employed

Student

Unemployed

4.What is your monthly income?(Required.)

Below R20 000

R20 000 – R50 000

R50 000 – R100 000

Above R100 000

5.How familiar are you with the Tesla brand?(Required.)

Very familiar

Somewhat familiar

Not familiar at all

6.How likely are you to consider buying an electric vehicle?(Required.)

Very likely

Somewhat likely

Not likely

Not sure

7.Which factor would most influence your decision to buy a Tesla Model X?(Required.)

8.What concerns would stop you from purchasing a Tesla Model X? Select all that apply.(Required.)

9.How important is sustainability when purchasing a vehicle?(Required.)

Very important

Important

Neutral

Not important

10.Would government tax incentives encourage you to purchase an electric vehicle?(Required.)

Yes

Maybe