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1. First Name

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2. Last Name

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3. Job Title (Required.)

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4. Company

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5. Company Sector (Required.)

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6. Country (Required.)

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7. Email

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8. How has the revenue mix of In-App Ad (IAA) revenue versus In-App Purchases (IAP) changed in the past year for your company? (Required.)

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9. Do you think your revenue mix (IAA vs. IAPs) will change in the next 12 months? (Required.)

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10. How has the revenue mix from contextual ads (iOS users who did not consent to their identifier being tracked) versus targeted ads (iOS users who did consent) changed in the past year for your company? (Required.)

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11. How has the volume of impressions served by contextual ads versus targeted ads changed in the past year for your company? (Required.)

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12. Please rank the following metrics for improvement with your highest priority metric to focus on at the top. (Required.)

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13. When considering how your company’s product, monetization, and ad monetization teams work together, please rank your biggest challenges (highest priority at the top). (Required.)

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14. In the next six months do you plan to do any of the following? Please check all that apply. (Required.)

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15. What would you say is your single biggest monetization pain point to be addressed in the next 12 months?

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16. Please share any additional insights into what you think are the big hybrid monetization trends over the next 12 months?

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17. Is it ok if we contact you to ask for more context or clarify your answers?

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