Introduction

This survey is sponsored by the Grant County Tourism Council, to build a better understanding of tourism in Southwest Wisconsin for fun, recreation and relaxation.  Anyone who visits tourism destinations in the region is invited to take the survey, including local residents.  Your answers will help us make targeted improvements across the region to enhance the visitor experience for everyone.

* 1. How often do you take vacations?

  Monthly About once per season Once or twice per year Rarely
Full week vacation
2-4 day weekend getaways

* 2. How often do you vacation in Southwest Wisconsin (generally Grant, Lafayette, Iowa Counties)?

* 3. When you travel for vacation, which of the following activities are part of your vacation?

  Rarely or never Sometimes Often or always
Spending time with friends or family
Summer outdoor sports (e.g. hiking, biking)
Winter outdoor sports (e.g. downhill or cross country skiing, snowmobiling)
Water sports (e.g. swimming, boating, water skiing
Hunting
Fishing
Visiting historical sites and museums
Camping
Attending sporting events
Enjoying the scenery
Attending cultural or community events (e.g. festival, theater or concert)
Other

* 4. Which of the following PLACES have you visited in Southwest Wisconsin in the past 3 years?

* 5. Which of the following ACTIVITIES have you tried in Southwest Wisconsin in the past 3 years?

* 6. When you last visited Southwest Wisconsin on vacation, who did your travel party include?

* 7. When you last visited Southwest Wisconsin and stayed overnight, where did you stay?

* 8. When you last visited Southwest Wisconsin and stayed overnight, how long was your stay?

* 9. When you last visited Southwest Wisconsin, approximately how many meals did you eat at sit-down restaurants while there?

* 10. Please rate your interest in traveling to Southwest Wisconsin in the next year (1 means not at all interested, 5 means very interested).

* 11. Consider what you may do when you next visit Southwest Wisconsin for fun or recreation.  Please indicate the likelihood of each activity.

  Very likely Likely Possibly Unlikely Very unlikely
Museums and historic sites
Brewery/winery/cheese factory
Restaurant
Scenic touring
Camping
Canoeing/kayaking/paddle boarding
Power boating
Birding
Hiking
Biking
ATV
Fishing
Hunting
Cross country skiing
Other
The following questions are intended to help us understand our audience. All responses are anonymous.

* 12. Which of the following best describes your age?

* 13. Which of the following best describes your gender?

* 14. Which of the following best describes your employment status?

* 15. Which of the following best describes your annual household income?

* 16. Which of the following best describes where you live?

* 17. From where you live, approximately how long would it take you to drive to the City of Platteville?

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