Future Trends for the Communications Function

VMA GROUP are in the middle of planning for next year.

We are looking forward to 2025 and are preparing for new events and thought leadership that we want to share with our corporate affairs and communications network.

We would really appreciate if you would take a few minutes and fill out our survey of what you think will be the future trends for the function in the next 3-5 years.

Question Title

* 1. What are the future trends for the corporate affairs and communication function in the next 3-5 years? Please choose 5 answers

Automation and AI being embraced by the function and workforce

Getting closer to government stakeholders to gain a greater understanding of decision making locally, nationally and globally

Merging of communications function (merging of internal and external communications)

Increase in community communications functions

Functional developments with centres of excellence within corporate affairs functions

Employee experience replacing internal communications

Augmented reality and Virtual Reality becoming key channels

Hybrid working here to stay

More short form content - brief authentic messaging

Data analytics for personalised communication strategies

More purpose driven narratives, focusing on ESG

Other

Future Trends for the Communications Function

Question Title

* 1. What are the future trends for the corporate affairs and communication function in the next 3-5 years? Please choose 5 answers

Question Title

* 2. Please elaborate on your answers.