1.Are you active duty military or a veteran?

Yes

No

2.How many purchases have you made from military apparel/lifestyle brands such as 5.11 and Grunt Style in the past year?

0

1-2

3-5

6-10

More than 10

*3.Which of the following lifestyle/military apparel brands have you purchased from in the last year? Select all that apply(Required.)

5.11

Grunt Style

Nine Line Apparel

N/A

Other (please specify)

4.How often do you use social media platforms?

Daily

Several times a week

Once a week

A few times a month

Rarely

Never

5.Which social media platform do you use the most for purchasing lifestyle brands?

Facebook

Instagram

Twitter

YouTube

TikTok

N/A

Other

6.How influential is social media in your decision to purchase from lifestyle brands?

Very Influential

Somewhat Influential

Neutral

Not Very Influential

Not Influential at All

7.Can you describe a time when social media influenced your decision to purchase from a lifestyle brand?

8.How satisfied are you with the purchases you made from lifestyle brands?

Very Satisfied

Satisfied

Neutral

Dissatisfied

Very Dissatisfied

N/A

9.What suggestions do you have for lifestyle brands to improve their social media presence?