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* 1. Building a Strategic Profit Map

Do you have a dynamic process and/or real-time analytics solution in place to identify potential profit pools, portfolio white spaces & innovation opportunities?

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* 2. Opportunity Mapping - Strategic Innovation Pipeline

Are you able to accurately predict disruptive innovation possibilities & convert these into innovation pipeline? Can you identify portfolio mix & pricing initiatives that can be leveraged in the long run?

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* 3. SKU & Portfolio Management

Is portfolio optimization modeling in place for SKU mapping (by channel, category, segment, brand, package, and price point) to support you in strategic decision-making?

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* 4. Defining Segmented "Product / Price Map"

Does your pricing strategy take into consideration different elasticities of your product portfolio? Do you have the necessary analytical capabilities to tailor brand and package offers to meet consumer and shopper needs?

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* 5. Competitor Pricing Pressure consideration in Product / Price Map

Do you have a dynamic pricing strategy in place to be proactive & reactive in the ever-changing competitor landscape of the local market?

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* 6. Pricing Terms & Conditions - Tiered Pricing & Customer analysis

Do you have a specific pricing framework in place to mitigate cross-channel cannibalization? How well is P&L analysis integrated into your strategic decision-making?

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* 7. Promotional Spend / Trade Spend - Developing Future Promo & Customer Incentives


Are your promo strategies effective in growing market share? Do you have the necessary analytical capabilities to enhance promo incentives? Is your promo spend regularly optimized to maximize ROI?

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* 8. Trade Spend Evaluation, Promo ROI Optimization, Communication & Messaging

Do you have analytical capabilities to analyze promo effectiveness & its impact on revenue? How do you assess promo performance against shopper conversion, driving trial, bringing retailer footfall?
Are you incorporating econometric modeling practices to estimate & evaluate promo ROI?

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* 9. Behavior - Market Definition and Competitive Review

Do you have an advanced tracking tool in place to evaluate ever-changing consumer behavior & market dynamics within each category when determining long-term scope (next 3 to 5 years) for your business?

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* 10. Behavior Segmentation - Consumer / Shopper Opportunities Evaluation

Can you break down the source of purchase to channel- and customer-level? Do you have a comprehensive framework in place to identify new channel opportunities based on real-time tracking & analysis of consumer & shopper behavior?

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* 11. Trip Segmentation - Marketing Insights & Strategic Corridors

Do you have an extensive market mapping system in place to identify and target consumer-driven segments, brand, and package opportunities? Do you incorporate advanced analytical insights to set promo, price, and bundle offers?

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* 12. Trip Segmentation - Evaluating System and Competitor Portfolio

Is your product portfolio set up in such a way that allows you to identify in-segment gaps & convert these into growth opportunities?
Is there an analytical tool in place that takes into account customer needs, competitor strategies, and market forecasts to minimize cross-segment cannibalization?

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* 13. Digital Pricing Development and Digital Portfolio TPO (online vs. offline)

Are you capable of developing and validating digital prices by brand, pack, channel to compete with alternative digital offerings in the local market? What's the level of your current price optimization & sensitivity analysis capabilities?

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* 14. Digital consumer & customer insights (role & occasion)

Is your RM system perfectly aligned across category, channel, and customer clusters to identify digital opportunities? Does your analytical framework allow you to incorporate consumer and shopper insights to leverage value chain economics and business growth opportunities in the long run?

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* 15. Customer Segmentation - Customer Analysis & Growth Opportunities

Do you benefit from automated analytical insights that can be used to translate consumer segment data into value-driven customer and channel growth opportunities?

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* 16. Assortment Segmentation - SKU Performance in Consumer Segments

Do you have a comprehensive system in place to track & evaluate purchasing behavior by channel, customer, brand, and package to identify cross-segment revenue growth opportunities to inform the long-term business strategy?

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* 17. Shaping Demand - Distribution/Shaping Demand Network Optimization

Do you have a well-established strategy and implementation process within the Route-to-Market network, warehousing, and inventory deployment to optimize sales and distribution cost-to-serve and sustain business growth?

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* 18. Sensing Demand - Outlet Prospection & Creation

Do you have the necessary technical capabilities to analyze the outlet universe and to identify prospective channels and segments? Is there an analytical solution in place to evaluate the customer base to increase consumption at an optimized cost-to-serve approach?

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* 19. Sensing Demand - Order Gathering and Processing 

Do you have an extensive ordering framework in place to optimize costs and improve in-outlet efficiency across segments? Do you have the necessary technical capabilities to do demand forecasting?

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* 20. Pricing Terms & Conditions - Optimization & Coherency across Channels

Which tools and platforms are you using to support strategic decision-making in the RGM space?

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* 22. What basic visualization tools does your company use? How well are these integrated into annual planning & strategic decision-making across the entire organization?

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* 23. How difficult is it to bring multiple sources of data to evaluate the effectiveness of your marketing strategies & support your business in annual planning & scope setting?

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* 25. In 2021, what will be the key areas you would like to focus on?

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* 26. What is the area you would like our team to help you

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* 27. Your email address for contact

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