Open Houses: Powerful or Pointless?

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1. How many open houses do you host per month?

1-3

4-6

7-10

11+

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2. How do open houses benefit your business? (Select all that apply)

Increase my social media following

Get buyer feedback about listings

Gain leads and referrals

I sell many homes through open houses

They don't help much

Other (please specify)

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3. How do you promote upcoming open houses? (Select all that apply)

Direct mailers

Social media

Print advertising

Email blasts

Community word of mouth

Other (please specify)

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4. Do sellers expect an open house to be included in your overall marketing plan?

Always

Frequently

Sometimes

Never

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5. What is the most important thing a seller should do to prepare for an open house?

Remove valuables

De-clutter

Board pets

Hide personal photos/items

Other (please specify)

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6. What precautions do you take to keep you and potential buyers safe at open houses? (Select all that apply)

Always have another agent or colleague host with you

Request that police attend or drive by the home

Have emergency numbers ready on speed dial

Plan several escape routes in advance

Carry a weapon

Other (please specify)

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7. What percentage of your business each year do you attribute to open houses?

0 percent

1-25 percent

26-50 percent

51-75 percent

76-100 percent

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8. Do you find open houses to be powerful or pointless?

Powerful

Pointless

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9. What’s the most creative thing you’ve done to attract people to an open house?

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10. How do you follow up with attendees after an open house? Please include any programs or tools you use to capture data or communicate post-event.

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11. Is there a marketing method you prefer over open houses? If so, what?

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12. Optional: Please leave your name and email if you would be willing to have an RISMedia editor contact you for additional comments/quotes. Thanks for taking our survey!

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* 1. How many open houses do you host per month?

Question Title

* 2. How do open houses benefit your business? (Select all that apply)

Question Title

* 3. How do you promote upcoming open houses? (Select all that apply)

Question Title

* 4. Do sellers expect an open house to be included in your overall marketing plan?

Question Title

* 5. What is the most important thing a seller should do to prepare for an open house?

Question Title

* 6. What precautions do you take to keep you and potential buyers safe at open houses? (Select all that apply)

Question Title

* 7. What percentage of your business each year do you attribute to open houses?

Question Title

* 8. Do you find open houses to be powerful or pointless?

Question Title

* 9. What’s the most creative thing you’ve done to attract people to an open house?

Question Title

* 10. How do you follow up with attendees after an open house? Please include any programs or tools you use to capture data or communicate post-event.

Question Title

* 11. Is there a marketing method you prefer over open houses? If so, what?

Question Title

* 12. Optional: Please leave your name and email if you would be willing to have an RISMedia editor contact you for additional comments/quotes. Thanks for taking our survey!

1. How many open houses do you host per month?

2. How do open houses benefit your business? (Select all that apply)

3. How do you promote upcoming open houses? (Select all that apply)

4. Do sellers expect an open house to be included in your overall marketing plan?

5. What is the most important thing a seller should do to prepare for an open house?

6. What precautions do you take to keep you and potential buyers safe at open houses? (Select all that apply)

7. What percentage of your business each year do you attribute to open houses?

8. Do you find open houses to be powerful or pointless?

9. What’s the most creative thing you’ve done to attract people to an open house?

10. How do you follow up with attendees after an open house? Please include any programs or tools you use to capture data or communicate post-event.

11. Is there a marketing method you prefer over open houses? If so, what?

12. Optional: Please leave your name and email if you would be willing to have an RISMedia editor contact you for additional comments/quotes. Thanks for taking our survey!