Skip to content

Snack Concept Survey

FIRSt is looking for feedback on a snack concept.

By completing this survey, you will be entered to win 1 of 5 Visa gift cards worth $50 each. 
1.What is your gender?(Required.)
2.What is your age?(Required.)
3.What is your household income?(Required.)
4.How many dependents do you have in your household (children under 18 years of age)?(Required.)
5.Are you the primary grocery buyer in your household?(Required.)
6.Now, please tell us a little bit about your day to day lifestyle. For each of the following statements, please indicate whether you strongly agree, somewhat agree, somewhat disagree or strongly disagree. Please select one per row.(Required.)
Strongly Agree
Somewhat Agree
Neither Agree nor Disagree
Somewhat Disagree
Strongly Disagree
I like to explore and learn about new things
I often seek the advice of others before making a purchase
I try to eat healthy these days
I check ingredient and nutrition labels before buying
In general, I live a healthy lifestyle
I research information online before making a purchase
7.How much do you know about the following general sustainability issues. Please select one per row. (Required.)
A lot
A Fair Amount
A Little
Heard of it
Never Heard
Fair Trade
Zero-Waste (packaging + manufacturing)
Climate Change
Sustainable Food (edible upcycling, sustainably sourced ingredients)
Carbon Footprint
Carbon Off-Setting
8.Please select the top three (3) locations where you purchase most of your groceries.(Required.)
9.How important are the nutrition facts tables in your purchasing decisions?(Required.)
10.Which of the following claims are important to you when purchasing healthy snacks? Please select all that apply. (Required.)
11.Which of the following SUSTAINABLE claims are important to you when purchasing healthy snacks? Please select one per row. (Required.)
Strongly Agree
Somewhat Agree
Neither Agree nor Disagree
Somewhat Disagree
Strongly Disagree
N/A
USDA Organic
Organic
Upcycled
Biodegradable
Zero-Waste
Sustainable Packaging
Recyclable
Sustainable
Fair-Trade
Non-GMO
12.Are you on a restricted diet? Please select all that apply.(Required.)
13.How frequently do you purchase tortilla chips?(Required.)
14.Which of the following tortilla brand chips have you purchased within the last six months? Please select all that apply. (Required.)
15.What is your level of interest in the following tortilla versions? Please select one per row.(Required.)
Very Interested
Somewhat Interested
Neither Interested nor Disinterested
Somewhat Disinterested
Very Disinterested
Coconut Tortilla
Cassava Tortilla
Corn + Wheat
Chickpea Tortilla
All Corn
Beans only
Corn + Kale
Corn + Beans
16.How interested would you be in tortilla chips fried in an alternative oil such as avocado or coconut oil?(Required.)
Please read the following concept:

Introducing Dos Hermanos Tortillas, the sustainable, all corn tortilla chip, but with a difference. Dos Hermanos Tortillas has developed a way to make corn flour out of corn mash that would have otherwise been a waste byproduct or animal feed. 40% of the corn flour used in the chip is from an environmentally neutral source – how’s that for ingenuity? The recipe for these corn tortilla chips was created from a desire to increase plant-based protein in a snack food while still maintaining top-notch taste. The results are impressive: almost 50% more protein, fewer carbohydrates, more than double the amount of fibre, 33% less fat, and fewer calories per serving than anything comparable on the market. Plus, a great crunch! All of this makes your regular indulgence a little more guilt-free. Proudly made in Canada with all corn ingredients – Dos Hermanos Tortillas are more of what you want, and less of what you don’t.
17.Please provide feedback on the concept above (choose one per row).(Required.)
Very Interested
Somewhat Interested
Neither Disinterested nor Interested
Somewhat Disinterested
Very Disinterested
Better for you
More Protein
Minimal Ingredients
Tastes the same or better
Sustainable Ingredients (good for the environment)
Fewer Carbohydrates
More Fibre
Please indicate how much you agree with the following statements. Based on a 50gm serving size.
18.A decrease in carbohydrates of this amount would cause me to buy Dos Hermanos chips. 
Tostitos has 34g of carbohydrates per serving. 
Dos Hermanos has 30g of carbohydrates per serving.(Required.)
19.An increase in fibre of this amount would cause me to buy Dos Hermanos chips.
Tostitos has 3g of fibre per serving
Dos Hermanos has 6.5g of fibre per serving(Required.)
20.An increase in protein of this amount would cause me to buy Dos Hermanos chips.
Tostitos has 4g of protein per serving
Dos Hermanos has 6g of protein per serving(Required.)
21.Based on all of the above information provided, what is the likelihood that you would purchase Dos Hermanos Tortilla chips?(Required.)
22.Which of the following is true of your current employment?(Required.)
23.Please provide your email so we can contact you should you be selected for the draw.(Required.)