*1.Are you a customer of La Sportiva or an outdoor sport enthusiast?(Required.)

La Sportiva Customer

Outdoor Sport Enthusiast

Both

2.Which outdoor activities do you participate in? Select all that apply.

Mountaineering

Climbing

Hiking

Mountain Running

Skiing

Other

3.Of the below, which outdoor sports retailer do you prefer?

REI

Patagonia

The North Face

Arc'teryx

La Sportiva

Black Diamond

Petzl

Mountain Hardwear

Other

4.Why do you prefer this particular outdoor sports retailer?

5.Generally speaking, what do you think is missing from outdoor sports retail experiences?

6.What do you like or dislike within existing La Sportiva stores?
Please be as detailed as possible.

7.Do you think local stores should reflect their local environment/communities?

Yes

No

Not Sure

8.If yes, how should local stores reflect their local environment/communities?

In-Store materials should reflect local environments.
E.g., using reclaimed wood from local forests, stone from nearby quarries, or incorporating color palettes inspired by the surrounding landscape (like alpine greens, desert reds, or coastal blues).

Dedicated space for local outdoor community events or meet-ups.
(E.g., a corner for club announcements, gear swap events, or trail running groups.)

Visual storytelling should highlight local outdoor landmarks or trails.
(E.g., photography, murals, or maps showcasing key local outdoor spots.)

Product selection should be tailored to local activities and climates.
(E.g., focus on alpine gear in mountainous regions, or trail running gear in flatter areas.)

Staff should be local outdoor enthusiasts with insider knowledge of the area.
(E.g., employees who can give expert advice based on personal experience.)

Incorporation of local cultural or artisanal elements in store design.
(E.g., handmade decorations, local artists' work, or region-specific design motifs.)

Interactive features that encourage customers to explore the local outdoors.
(E.g., digital trail maps, augmented reality experiences, or photo spots.)

Highlight sustainability efforts tied to local conservation initiatives.
(E.g., supporting local environmental charities or promoting eco-friendly practices.)

Offer local-specific perks or programs.
(E.g., loyalty rewards for completing regional outdoor challenges or discounts for local outdoor club members.)

Celebrate local outdoor achievements or histories.
(E.g., showcasing historical climbs, notable expeditions, or community achievements tied to the region.)

9.Which in-store features would keep you engaged? Select all that apply.

Interactive Displays (i.e. Digital Screens, VR, Augmented Reality, Touch Screens, etc.)

Product Demonstrations

Communication around the brand's origin (e.g. history & heritage)

Workshops and Classes

Community Events

Localised Shopping Experience

Other

10.Do you have any additional comments or suggestions for the design of a new La Sportiva retail store?