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2018 Native Advertising Survey of the Magazine Industry

Native Advertising 2018

Welcome to the third global survey on native advertising in the magazine industry.

We value your insights immensely, as they help us understand and unfold the dynamics and trends within the industry as a whole.

In return for your participation, we will send you the full report before it is even published. And you will enter the competition to win:
3 x single print copies of FIPP Innovation in Magazine Media 2018-2019 World Report (worth £69 members-£129 non-members)

Please state your name and email address at the end of the survey, in order for us to send you the report, once it is done.

As for the definition of native advertising, it is as follows: "Native advertising is paid advertising where the ad matches the form, feel and function of the content of the media on which it appears".
1.In which country is your company based? (HQ)(Required.)
2.What best describes your role?(Required.)
3.How important is native advertising to your company?(Required.)
4.What are your feelings toward native advertising?(Required.)
5.How likely are you to use native advertising as an advertising or service option?(Required.)
6.Of your overall advertising revenues, what percentage came from native advertising in 2017?(Required.)
7.Of your native advertising revenues, what percentage came from print in 2017?(Required.)
8.Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2018?(Required.)
9.Of your native advertising revenues, what percentage do you expect will be from print in 2018?(Required.)
10.Of your overall advertising revenues, what percentage do you expect will be from native advertising in 2021?(Required.)
11.Of your native advertising revenues, what percentage do you expect will be from print in 2021?(Required.)
12.What is your biggest challenge regarding native advertising?(Required.)
13.What products and services related to native advertising do you provide your customers with?(Required.)
14.What are the biggest native advertising opportunities for your company?(Required.)
15.What are your greatest strengths, when it comes to native advertising?(Required.)
16.How do you provide native advertising solutions?(Required.)
17.How do you label native advertising?(Required.)
18.How do you sell your native advertising solutions?(Required.)
19.Do you have a dedicated sales team for native advertising?(Required.)
20.How do you price native advertising vs. traditional advertising?(Required.)
21.Which stage of the buyer’s journey are you creating native advertising for?(Required.)
22.What do you consider to be the most effective type of native advertising?(Required.)
23.How do you measure the effect of native advertising?(Required.)
24.Do you think that native advertising adds value for your readers and viewers?(Required.)
25.Have you received any customer complaints from working with native advertising?(Required.)
26.What do you consider the biggest threat to native advertising?(Required.)
27.Name at least one thing that could make your work with native advertising easier?
28.Name at least one media company in your country (other than yourself) that you think is good at native advertising
29.Please share your name and email with us. We will use the data you provide here to send you a link to the report, once it is ready.

The data you have provided will not be used in conjunction with any identifying information but if you do not wish to share your identifying information here you can skip the question and enter the competition as well as receive the report by sending an email to hello@native-institute.com with 'Native Advertising Survey' in the subject line.
30.Sign up for the Native Advertising Institute’s newsletter?
*The Native Advertising Institute's newsletter focuses on creative and strategic content dedicated to helping publishers and marketers become successful with native advertising. By signing up for this newsletter, you agree to receive emails from us containing professional marketing tips on native advertising. We will also send you invitations to and updates on events, masterclasses and our awards program. The newsletters may contain sponsored content which will always be clearly labeled. We look after your data and you can always unsubscribe by clicking the link at the bottom of the newsletter.
31.Sign up for the weekly FIPP World newsletter?
*The weekly FIPP World newsletter provides insight into the most important issues and stories for the magazine media industry. By signing up for this newsletter, you agree to receive relevant marketing emails from FIPP including invitations to and updates on events, awards and other services. The newsletter may contain sponsored content which will always be clearly labeled. We look after your data and you can always unsubscribe by clicking the link at the bottom of the newsletter.