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Sector Survey on Draft Campaign Concepts 

Thank you for taking the time to complete this survey. Your feedback today will help a coalition of charities and community and voluntary organisations shape an upcoming public awareness campaign around the value and impact of the charity, community and voluntary sector. We are asking you to tell us what you think of the draft concepts for the campaign. Your opinion is vital to ensuring this is an inclusive and flexible campaign that’s truly for the sector and by the sector.
 
The Goals of the Campaign 

1. Increase public understanding of the work of charities and community and voluntary organisations in Ireland  
2. Improve the narrative around our sector in the media and among the public 
3. Celebrate the important work we do. Boost morale and create a positive shared message for people who work and volunteer in the sector 
 
A Few Things to Keep in Mind 
  • These draft concepts are just that, drafts. They’re not the finished campaign, they are ideas we will continue to tweak and adapt based on your feedback. It is very important to us that you build this campaign with us – as you are the experts on the ground.  
  • The main audience for this campaign is the general public, so any messaging we put out there has to have broad appeal and avoid sector jargon or niche messages that the public may struggle to connect with.  
  • We want organisations and individuals across the sector to join this campaign, so think about whether or not you see yourself in it, and how you could adapt it for your own social media or events.  
  • The Campaign Steering Group has big ambitions for this campaign, we want it to address misconceptions about the sector and promote the great work we do, but that won’t happen overnight or with one snappy slogan. Keep in mind that these concepts are just the starting point of a multi-phase campaign. The stories we tell and the campaign we build around them is what will actually shift the narrative about our sector.   
  • In time, we will be able to tackle some of the more complex areas and conversations about how the sector operates, but it's important we meet the general public where they are, warming up the audience, before jumping in on the hard-hitting messages.  

The survey should take only 5 minutes to complete and the closing date is 3pm on Thursday 19 August

Your input will only be used anonymously and in combination with the responses of others participating in the survey, unless you give specific permission to share it publicly, in the form of a testimonial.

We will only use your information for the purposes of communicating with you on relevant matters. We will not share your information with any third party except to the extent they are processing information on behalf of The Wheel and where we have an agreement in place with that third party processor.

If at any time you wish to opt out of receiving information from The Wheel please contact us at info@wheel.ie or on 014548727.

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Concept #1: It's In Our Nature


The drive to help each other is deep in our human character.
We all care about people, our communities, and we all have a role to play in building stronger societies. We do this through charities and other groups that enable us all to participate - they are not asking for anything, they are giving us the opportunity to do good. This is something we can all be involved in and feel proud of as a society.

Empathy, insight and action - it’s in our nature.
1.What do you like about the message in Concept 1?(Required.)
2.What do you not like about Concept 1?(Required.)
3.Would your organisation get involved a campaign like this?(Required.)
4.Would your organisation share a post about this on social media?(Required.)
5.Do you think this campaign would change public opinion of the charity and community sector?(Required.)
6.Do you have any ideas, suggestions or wording to add to this concept?
Concept #2: Where We See a Need - We Act

What makes charities different from other organisations? Unlike commercial enterprises, charities exist purely to respond to needs in society. This intention is what sets them apart. Responding to need, filling a gap, solving a problem - these are their reasons for being. There is no one way of doing this, charities are as diverse as the people they serve, meaning these ‘actions’ can come in many different forms.

Where we see need - We act.
7.What do you like about the message in Concept 2?(Required.)
8.What do you not like about Concept 2?(Required.)
9.Would your organisation get involved a campaign like this?(Required.)
10.Would your organisation share a post about this on social media?(Required.)
11.Do you think this campaign would change public opinion of the charity and community sector?(Required.)
12.Do you have any ideas, suggestions or wording to add to this concept?
Concept #3: Needed. Necessary. Not an Option.

What would society be like without charities? Without the many organisations that make up our communities, respond to vital needs and drive innovative approaches to problem solving? It’s hard to fathom. Charities are more than just an ‘add on’ - we need charity, community and voluntary organisations for our society to function and to drive sustainable change, and we need to respect and support the work that goes into this.    

There are needs in society that only charities respond to. If it’s needed, it’s necessary. It’s not an option. That’s what makes us different.
13.What do you like about the message in Concept 3?(Required.)
14.What do you not like about Concept 3?(Required.)
15.Would your organisation get involved a campaign like this?(Required.)
16.Would your organisation share a post about this on social media?(Required.)
17.Do you think this campaign would change public opinion of the charity and community sector?(Required.)
18.Do you have any ideas, suggestions or wording to add to this concept?
19.Which concept is your favourite?(Required.)
20.Any other feedback?