Question Title

Understanding Your Audience
Kristin Cook and Ben Philippe, Symphony Space
May 2, 2017 (3-5PM)

The prospect of collecting audience data can be daunting – where to begin, how to get it done, and how much will it cost? Hear how a community presenter approaches information-gathering: What they wanted to learn, what they actually learned, and how they used it to further their mission and goals. Learn about techniques and strategies for collecting data that will help you to better understand your current audiences and those you want to reach.

Kristin Cook joined Symphony Space's marketing team in 2013 and currently serves as the organization’s senior marketing manager for audience development. Ben Philippe has served as Symphony Space's manager of interactive marketing and new media since 2016.

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