Proficiency in conversion optimization means higher conversion rates, more revenue, and better ROI. The higher a company's conversion IQ, the more successful it will be. Where does your company fall amongst the competition? Take this quiz to find out.

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* 1. Who owns conversion optimization within your company?

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* 2. Does your company have a structured and written roadmap for testing?

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* 3. How does your company generate hypotheses for tests?

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* 4. Does your company conduct customer research to develop test hypotheses?

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* 5. What is your system for test prioritization?

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