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4As Strategy Shed:
Let's Talk About Strategy in Small & Mid-Sized Agencies
(+ Freelancers!)
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1.
Which of the following best describes you?
Opinions vary re: what constitutes a small, medium or large agency. Thanks in advance for giving us a little leeway here!
(Required.)
Freelance strategist/planner
Freelance strategist/planner in a collective of other independents
Strategist/planner in a small agency (1-50 employees)
Strategist/planner in medium-sized agency (51-150 employees)
Strategist/planner in a large agency (150+ employees)
Other (please specify)
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2.
How long have you been a professional strategist/planner (i.e., post-college)?
(Required.)
1-2 years
3-5 years
6-10 years
11-20 years
20+ years
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3.
What type of strategy do you do the most?
(Required.)
Brand
Creative
Comms
Social
Data
Media
Complete hybrid
Other (please specify)
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4.
Which of the following best describes your mood about the future of strategy/planning as a profession?
(Required.)
5 - Very optimistic
4 - Somewhat optimistic
3 - Neither optimistic nor pessimistic
2 - Somewhat pessimistic
1 - Very pessimistic
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5.
Please explain why you answered the previous question the way you did.
(Required.)
