RMIF & AM Dealer Scrappage Survey

100% of survey complete.

AM, in conjunction with the RMIF, have put together the following survey to better understand how the new Government scrappage scheme is affecting dealers.

You feedback will be reported in AM magazine and online and all results are anonymous.

Question Title

* 1. What brands do you represent? (please select all that apply)

Alfa Romeo

Audi

Bentley

BMW

Cadillac

Chevrolet

Chrysler Jeep

Citroen

Citroen Vans

Corvette

Daihatsu

Dodge

Ferrari

Fiat

Fiat Vans

Ford

Ford Vans

Honda

Hummer

Hyundai

Iveco

Izusu

Jaguar

Kia

Land Rover

LDV

Lexus

Maserati

Mazda

Mercedes-Benz

Mercedes-Benz Vans

Mini

Mitsubishi

Mitsubishi Vans

Nissan

Nissan Vans

Peugeot

Peugeot Vans

Porsche

Renault

Renault Vans

Rolls-Royce

Saab

Seat

Skoda

Smart

Subaru

Suzuki

Toyota

Toyota Vans

Vauxhall

Vauxhall Vans

Volkswagen

Volkswagen Vans

Volvo

Question Title

* 2. Did the announcement of the scrappage scheme lead to an increase in enquries on new cars?

Yes

Question Title

* 3. How great was the increase in enquiries?

Up to 10 per cent

Up to 20 per cent

Up to 30 per cent

More than 30 per cent

Question Title

* 4. How many of these enquiries converted into orders?

Up to 10 per cent

Up to 20 per cent

Up to 30 per cent

More than 30 per cent

Question Title

* 5. What proportion of sales were funded via consumer finance?

Under 25%

25 - 50%

50 - 75%

More than 75%

Question Title

* 6. What brands/models are proving most popular?

Car make and model:

Question Title

* 7. What is the average price of the new vehicle being purchases?

Upto £6,000

£6,000 - £8,000

£8,000 – £10,000

£10,000 - £12,000

Over £12,000

Question Title

* 8. What is the average cc of the new vehicle being purchases?

Under 1,000cc

1000cc – 1300cc

1300cc – 1600cc

1600 and over

Question Title

* 9. What is the age profile of the customers trading in scrappage vehicles?

Under 30

31- 45

46 – 60

60 plus

Question Title

* 10. Are you upselling customers from entry level models up the range? (ie from low margin models into higher margin models)

Yes

Question Title

* 11. Has your manufacturer made the terms and conditions of the scrappage scheme clear and easy to follow?

Yes

Question Title

* 12. Does your manufacturer expect you to financially contribute to the cost of using the scrappage programme?

Yes

Question Title

* 1. What brands do you represent? (please select all that apply)

Question Title

* 2. Did the announcement of the scrappage scheme lead to an increase in enquries on new cars?

Question Title

* 3. How great was the increase in enquiries?

Question Title

* 4. How many of these enquiries converted into orders?

Question Title

* 5. What proportion of sales were funded via consumer finance?

Question Title

* 6. What brands/models are proving most popular?

Question Title

* 7. What is the average price of the new vehicle being purchases?

Question Title

* 8. What is the average cc of the new vehicle being purchases?

Question Title

* 9. What is the age profile of the customers trading in scrappage vehicles?

Question Title

* 10. Are you upselling customers from entry level models up the range? (ie from low margin models into higher margin models)

Question Title

* 11. Has your manufacturer made the terms and conditions of the scrappage scheme clear and easy to follow?

Question Title

* 12. Does your manufacturer expect you to financially contribute to the cost of using the scrappage programme?

Question Title

* 13. Please feel free to leave any further comments you have on the scrappage scheme.