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* 1. What is your first reaction to the product?

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* 2. What changes would this company have to make for you to give it a higher rating?

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* 3. If you are not likely to buy Emergency Backpack kits, why not?

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* 4. How easy is it to understand the information on our website?

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* 5. How easy was it to find what you were looking for on our website?

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* 6. How much do you trust the information on our website?

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* 7. Which of the following are reasons that you might not purchase Emergency Backpack kits? Please select all that apply.

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