What can we improve? Question Title * 1. What is your first reaction to the product? Very positive Somewhat positive Neutral Somewhat negative Very negative OK Question Title * 2. What changes would this company have to make for you to give it a higher rating? OK Question Title * 3. If you are not likely to buy Emergency Backpack kits, why not? Satisfied with competing products currently available Cannot pay for a product like this Do not need a product like this Do not want a product like this Not willing to pay for a product like this Other (please specify) OK Question Title * 4. How easy is it to understand the information on our website? Extremely easy Very easy Somewhat easy Not so easy Not at all easy OK Question Title * 5. How easy was it to find what you were looking for on our website? Extremely easy Very easy Somewhat easy Not so easy Not at all easy OK Question Title * 6. How much do you trust the information on our website? A great deal A lot A moderate amount A little Not at all OK Question Title * 7. Which of the following are reasons that you might not purchase Emergency Backpack kits? Please select all that apply. I don’t know anyone who would want this I don’t want something like this It is low quality I don’t need something like this It is too expensive I purchased something similar and I am satisfied Other (please specify) OK DONE