Mothers' Day 2020 and Updated Sentiment From COVID-19

Mothers' Day 2020 And Updated Sentiment From COVID-19

Dear Jewelers,

The Centurion Newsletter is looking to gauge both Mothers' Day sales and jeweler sentiment during this pandemic. All answers will be kept confidential and results reported only in the aggregate.

Because some information may be sensitive, we understand if you would rather not give your name or store name, but we do ask that you please supply your state so that we can track trends by region.

Thank you very much for your participation!

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* 1. Your name and store name (optional), state (please supply)

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* 2. Is your physical store back open for business?

Yes, we're back to our normal hours

Yes, but with reduced hours

Yes, by appointment only

No, our physical location is still closed

Other (please specify)

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* 3. How were your Mothers' Day sales compared to last year?

Up significantly (+10% or more)

Up somewhat (+6% - 10%)

Up modestly (+1% - 5%)

Even with last year

Down modestly (-1% - 5%)

Down moderately (-6% - 10%)

Down significantly (-10% or more)

Other (please specify)

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* 4. How were your Mothers' Day sales compared to what you expected for this year?

Much better than expected

Somewhat better than expected

About what we expected

Somewhat less than we expected

Much less than we expected

Comment

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* 5. How did you market and make most of your Mothers' Day sales? Check all that apply.

Online

In store; open for regular or limited hours

In store by appointment only

By phone

Via text, FaceTime, videoconferencing

Social media marketing and/or sales

Curbside pickup

Deliver orders to client's home

Ship orders to clients

Other (please specify)

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* 6. Not counting Mothers' Day sales, how is your business overall since the last survey we did in April?

Regular business has picked up again, signaling people feel fairly confident or comfortable

People are still spending big for milestone occasions (engagements, significant anniversary or birthday, etc.) but not much else

People are buying, but spending much less.

Apart from Mothers' Day, regular business has gone down since last month, and people don't seem to feel very confident about spending money

Other (please specify)

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* 7. Has anything changed in how you're keeping or paying your staff since last month?

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* 8. Compared to this time last month (April), how confident are you now that business will rebound as soon as this crisis is over?

Extremely confident: expecting great pent-up demand as soon as things reopen

Somewhat confident: business will come back but it'll take a few months after things reopen

Don't know

Not so confident: expect it will be a slow recovery, and only with either proven treatment, good testing/tracing, or vaccine

Not at all confident: I think people are underestimating the economic fallout

Other (please specify)

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* 9. Compared to how you felt last month, how confident are you now about your own business's ability to survive this crisis?

Still extremely confident: We have excellent financial reserves and are well positioned to survive even a prolonged situation

Somewhat confident: We still have cushion, but we're more concerned than we were

Not as confident as we were a month ago; starting to look at contingency plans

Very worried we won't survive

Other (please specify)