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* 1. When was the last time you purchased a coffee maker?

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* 2. How often do you typically buy a new coffee maker?

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* 3. What sources have/would you use to research coffee makers before purchasing?

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* 4. Which of the following attributes would you look for when choosing a coffee maker?

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* 5. Which single attribute matters MOST to you when selecting a coffee maker?

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* 6. When comparing two similar coffee maker brands, what usually influences your final decision?

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* 7. On a scale of 1–5, how satisfied are you with your current preferred coffee maker brand?

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* 8. What would make you switch to a different coffee maker brand? (choose all that apply)

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* 9. What is your age group?

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* 10. What is your gender?

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