Coffee Maker Purchase Behavior Question Title * 1. When was the last time you purchased a coffee maker? Within the last month 1–3 months ago 3–6 months ago More than 6 months ago I’ve never purchased this product before Question Title * 2. How often do you typically buy a new coffee maker? Every few months Once a year Every 2–3 years Less often than every 3 years None of the above Question Title * 3. What sources have/would you use to research coffee makers before purchasing? Online reviews (Amazon, Google, etc.) Social media (Instagram, TikTok, YouTube) Friends/family recommendations Brand websites In-store browsing I do not research before purchasing Question Title * 4. Which of the following attributes would you look for when choosing a coffee maker? Price Brand Name Brewing speed Brew quality/taste Durability Size/Counter space Features (programmable settings, espresso options, etc.) Eco friendliness (reusable filters, low energy use) Design/appearance Question Title * 5. Which single attribute matters MOST to you when selecting a coffee maker? Price Brand reputation Brewing quality Durability Features Design Eco-friendly options Other (please specify) Question Title * 6. When comparing two similar coffee maker brands, what usually influences your final decision? Lower price Better brew quality More features Better customer reviews Recommendation from someone I trust Availability in-store or online Question Title * 7. On a scale of 1–5, how satisfied are you with your current preferred coffee maker brand? 1 = Very dissatisfied 2 = Dissatisfied 3 = Indifferent 4 = Satisfied 5 = Very satisfied Question Title * 8. What would make you switch to a different coffee maker brand? (choose all that apply) Better pricing More durable machine Higher brew quality More features More eco-friendly options A sale or promotion Positive reviews or recommendations Question Title * 9. What is your age group? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 10. What is your gender? Female Male Nonbinary / third gender Prefer not to say Done