Artificial Intelligence and the Magazine Publishing Industry Questionnaire

The Canadian Magazine Coalition—Magazines Canada, the Alberta Magazine Publishers Association (AMPA), l’Association québécoise des éditeurs de magazines (AQEM), and the Magazine Association of BC (MagsBC)—is seeking to understand how Canadian magazine publishers perceive the impact of artificial intelligence (AI) on their day-to-day work and on the future of magazine publishing. As AI adoption accelerates, understanding its real-world effects is essential to informing sector policy, strengthening copyright protections, and supporting a fair and sustainable publishing environment.

The survey takes less than 10 minutes to complete and is intended for individuals working within magazine publishing organizations. Responses from consultants or freelancers are welcome when submitted on behalf of a magazine organization.

All responses are confidential and will be used solely to inform shared planning, advocacy, and decision‑making within the magazine community. Should you wish to be entered into a draw to win of one of three $100 gift cards, please include your email address at the end of the survey.

Please complete the survey by Monday, Feb. 9, 2026.

Question Title

1. What is your role at the magazine?

Owner / publisher

Senior management / executive

Editorial staff: editors, journalists, writers, etc.

Other staff: sales, marketing, operations, etc.

Consultant / freelancer

Other (please specify)

Question Title

2. On a scale from 1 to 10, how would you rate your current understanding of AI technologies (e.g., generative AI, automation, machine learning)?

1 = No understanding

10= Expert understanding

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

3. How would you describe your current level of familiarity and use of AI tools in your work?

Expert / strategic adopter – Deep understanding of AI capabilities

Advanced - AI integrated into core workflows; tools selected strategically

Intermediate - Regular use for drafting, summarizing, research; limited workflow integration

Novice - Tools like ChatGPT for simple tasks; limited awareness of broader applications

Inexperienced - little or no experience; do not use AI tools

Other (please specify)

Question Title

4. How do you currently view AI?

An opportunity

A threat

As both an opportunity and a threat

Unsure

Other (please specify)

Question Title

5. On a scale from 1 to 10, how do you perceive the overall impact of AI on magazine publishing?

1 = Very negative

10 = Very positive

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

6. In which areas could AI help you the most? Select all that apply.

Editing / proofreading

Content writing

Ideation and research

Design and layout

SEO content optimization

Audience analytics

Workflow automation

Customer service (eg: chatbots, virtual assistants)

Other (please specify)

Question Title

7. In what ways do you expect AI to benefit your organization? Select all that apply.

Increased productivity (faster production)

Cost reductions

Improved data insights and analytics

Personalization for readers/audience

Increased operational efficiency

New revenue opportunities

Other (please specify)

Question Title

8. On a scale from 1 to 10, how would you rate your understanding of current legal and regulatory issues related to artificial intelligence (e.g., copyright, data use, transparency)

1 = No understanding

10 = Expert understanding

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

9. Should AI companies be required to obtain permission before using magazine content to train AI systems?

Yes, permission and compensation required

Yes, permission required, compensation optional

Unsure

Other (please specify)

Question Title

10. On a scale from 1 to 10, how concerned are you about potential revenue loss or reduced organic traffic due to AI (e.g., direct answers in search engines)?

1 = Not concerned

10 = Extremely concerned

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

11. Should publishers be required to disclose when AI is used to generate content?

Yes, always

Only for fully AI-generated content

Only when AI meaningfully contributed to the the content (beyond minor editing or transcription)

Unsure

Other (please specify)

Question Title

12. What are your main ethical concerns regarding the use of AI in publishing? Select all that apply.

Risk of misinformation or factual errors

Lack of transparency for readers

Erosion of editorial integrity

Loss of authenticity or human voice

False or misleading AI-generated images

Impact on the publishing workforce

Other (please specify)

Question Title

13. Which priorities matter most for the magazine industry with respect to AI?
1= Highest priority

Question Title

14. The Canadian book publishing industry has publicly called for strong regulation of generative AI, particularly to protect copyrighted works from being used without consent. On a scale from 1 to 10, to what extent do you agree with this position?

1 = Strongly agree

10 = Strongly disagree

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

15. To what extent do you think current government action on AI and copyright adequately protects or benefits your magazine organization?

1 = Strongly disagree

10 = Strongly agree

Clear

i We adjusted the number you entered based on the slider’s scale.

Question Title

16. What measures would you like to see implemented to better protect magazine publishers and creators (e.g., freelance journalists, writers, designers, photographers)?

Question Title

17. Any other comments?

Question Title

18. Thank you for taking the time to complete this survey. If you'd like to be entered into the draw to win one of three gift certificates, please enter your email address below. Winners will be contacted directly before Feb. 28, 2026.

Artificial Intelligence and the Magazine Publishing Industry Questionnaire

Question Title

* 1. What is your role at the magazine?

Question Title

* 2. On a scale from 1 to 10, how would you rate your current understanding of AI technologies (e.g., generative AI, automation, machine learning)?

Question Title

* 3. How would you describe your current level of familiarity and use of AI tools in your work?

Question Title

* 4. How do you currently view AI?

Question Title

* 5. On a scale from 1 to 10, how do you perceive the overall impact of AI on magazine publishing?

Question Title

* 6. In which areas could AI help you the most? Select all that apply.

Question Title

* 7. In what ways do you expect AI to benefit your organization? Select all that apply.

Question Title

* 8. On a scale from 1 to 10, how would you rate your understanding of current legal and regulatory issues related to artificial intelligence (e.g., copyright, data use, transparency)

Question Title

* 9. Should AI companies be required to obtain permission before using magazine content to train AI systems?

Question Title

* 10. On a scale from 1 to 10, how concerned are you about potential revenue loss or reduced organic traffic due to AI (e.g., direct answers in search engines)?

Question Title

* 11. Should publishers be required to disclose when AI is used to generate content?

Question Title

* 12. What are your main ethical concerns regarding the use of AI in publishing? Select all that apply.

Question Title

* 13. Which priorities matter most for the magazine industry with respect to AI? 1= Highest priority

Question Title

* 14. The Canadian book publishing industry has publicly called for strong regulation of generative AI, particularly to protect copyrighted works from being used without consent. On a scale from 1 to 10, to what extent do you agree with this position?

Question Title

* 15. To what extent do you think current government action on AI and copyright adequately protects or benefits your magazine organization?

Question Title

* 16. What measures would you like to see implemented to better protect magazine publishers and creators (e.g., freelance journalists, writers, designers, photographers)?

Question Title

* 17. Any other comments?

Question Title

* 18. Thank you for taking the time to complete this survey. If you'd like to be entered into the draw to win one of three gift certificates, please enter your email address below. Winners will be contacted directly before Feb. 28, 2026.

1. What is your role at the magazine?

2. On a scale from 1 to 10, how would you rate your current understanding of AI technologies (e.g., generative AI, automation, machine learning)?

3. How would you describe your current level of familiarity and use of AI tools in your work?

4. How do you currently view AI?

5. On a scale from 1 to 10, how do you perceive the overall impact of AI on magazine publishing?

6. In which areas could AI help you the most? Select all that apply.

7. In what ways do you expect AI to benefit your organization? Select all that apply.

8. On a scale from 1 to 10, how would you rate your understanding of current legal and regulatory issues related to artificial intelligence (e.g., copyright, data use, transparency)

9. Should AI companies be required to obtain permission before using magazine content to train AI systems?

10. On a scale from 1 to 10, how concerned are you about potential revenue loss or reduced organic traffic due to AI (e.g., direct answers in search engines)?

11. Should publishers be required to disclose when AI is used to generate content?

12. What are your main ethical concerns regarding the use of AI in publishing? Select all that apply.

13. Which priorities matter most for the magazine industry with respect to AI?
1= Highest priority

14. The Canadian book publishing industry has publicly called for strong regulation of generative AI, particularly to protect copyrighted works from being used without consent. On a scale from 1 to 10, to what extent do you agree with this position?

15. To what extent do you think current government action on AI and copyright adequately protects or benefits your magazine organization?

16. What measures would you like to see implemented to better protect magazine publishers and creators (e.g., freelance journalists, writers, designers, photographers)?

17. Any other comments?

18. Thank you for taking the time to complete this survey. If you'd like to be entered into the draw to win one of three gift certificates, please enter your email address below. Winners will be contacted directly before Feb. 28, 2026.