B2B Marketing Goals Survey: Needs, Expectations, and Tools to Get There

Page 1: Marketing Goals & Objectives

Question Title

1. Which best describes your level of involvement in the marketing of your company? (Required.)

I recommend or influence decisions regarding my company's marketing plans and spending

I have full/some authority to make decisions regarding my company's marketing plans and spending

I'm not involved in decisions about my company's marketing plans and spending

Question Title

2. What is your primary marketing goal in 2015? (Required.)

Customer acquisition

Lead generation

Brand awareness

Increase sales

Customer retention/loyalty

Increase website traffic

Cross-sell/upsell

Other (please specify)

Question Title

3. Assuming you meet your primary marketing goal, what is your secondary goal, moving forward? (Required.)

Customer acquisition

Lead generation

Brand awareness

Increase sales

Customer retention/loyalty

Reputation rehabilitation

Increase website traffic

Cross-sell/upsell

Other (please specify)