B2B Marketing Goals Survey: Needs, Expectations, and Tools to Get There

Page 1: Marketing Goals & Objectives

Question Title

* 1. Which best describes your level of involvement in the marketing of your company?

I recommend or influence decisions regarding my company's marketing plans and spending

I have full/some authority to make decisions regarding my company's marketing plans and spending

I'm not involved in decisions about my company's marketing plans and spending

Question Title

* 2. What is your primary marketing goal in 2015?

Customer acquisition

Lead generation

Brand awareness

Increase sales

Customer retention/loyalty

Increase website traffic

Cross-sell/upsell

Other (please specify)

Question Title

* 3. Assuming you meet your primary marketing goal, what is your secondary goal, moving forward?

Customer acquisition

Lead generation

Brand awareness

Increase sales

Customer retention/loyalty

Reputation rehabilitation

Increase website traffic

Cross-sell/upsell

Other (please specify)