Cost of the Program
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Desire to acquire/develop specialized knowledge/skills
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Physical location where program was offered
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Interest in the program's subject-matter
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Belief that I would be welcome/comfortable participating in the program
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The instructor/professionals leading the program
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The time of day/frequency/time of year when the program was offered
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Desire for social interaction
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The Eliot School's stated mission and values
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Desire for professional/business development
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The perceived quality of the program
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Other known participants in the program (friends, neighbors, family, professionals, etc.)
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Perception of The Eliot School of Fine & Applied Arts/reputation
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