Question Title * 1. What is your name? Question Title * 2. What is your email address? Question Title * 3. When you think of a great hotel stay in London, what matters most?(Choose up to 3) Convenient location A memorable food & drink moment Calm, comfort, and great sleep Friendly, human service A sense of the neighbourhood Views or wow-factor spaces Value for money Family-friendly ease Pet-friendly touches Wellness options Question Title * 4. Which best describes the kind of trip you’re usually on? Weekday business Weekend city break Theatre/culture Food-focused Shopping Visiting family Celebration (e.g. birthday/anniversary) Wedding-related Longer ‘vacation’ (3+ nights) Question Title * 5. What makes you feel most ‘looked after’ by a hotel? A warm welcome, staff who remember me, and friendliness Fast, friction-free check-in/out Staff who help with local recommendations Little random surprises that feel thoughtful Great room, comfort, and quiet Easy or interesting dining options on-site Question Title * 6. Rank your ideal ‘beyond the room’ add-ons: Question Title * 7. What would tempt you to spend more of your time in the hotel? A destination restaurant/bar Live entertainment Workout or gym area A great lobby café or coffee shop A quiet lounge to work/relax A standout breakfast experience A view-led terrace/space Question Title * 8. How far in advance do you typically book your London stay? Same week 1–2 weeks 3–4 weeks 1–3 months 3+ months Question Title * 9. Which style of local recommendations do you prefer? Big iconic London hits Hidden gems Family-friendly routes Food-first itineraries Wellness/quiet corners Shopping-led routes Question Title * 10. How likely would you be to recommend our hotel to your friend? 1 2 3 4 5 6 7 8 9 10 1 2 3 4 5 6 7 8 9 10 Question Title * 11. One thing that would instantly improve your next stay: Question Title * 12. What role does the view play in your decision to book The Tower Hotel? The main reason A big deciding factor A nice bonus Not important Question Title * 13. Which of these benefits would encourage you to be become a member? Late checkout A room upgrade offer A local experience add-on Question Title * 14. Would you use a partner gym perk (e.g., Fitness First access)? Yes, definitely Maybe No Question Title * 15. Which best describes your ideal Tower Hotel stay? Romantic weekend Business with a wow view Group/event stay Culture, culture, culture! A ‘treat yourself’ London experience Question Title * 16. What would make the bar/coffee experience feel more ‘destination’? Signature cocktails Landmark-themed serves Great all-day coffee + snacks Easy pre-theatre/pre-dinner options More outdoor/terrace opportunities Question Title * 17. If you were considering an event with us, what matters most? A standout space with a view Easy group booking Food and drink quality Transport access Done