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* 1. What is your name?

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* 2. What is your email address?

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* 3. When you think of a great hotel stay in London, what matters most?
(Choose up to 3)

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* 4. Which best describes the kind of trip you’re usually on?

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* 5. What makes you feel most ‘looked after’ by a hotel?

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* 6. Rank your ideal ‘beyond the room’ add-ons:

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* 7. What would tempt you to spend more of your time in the hotel?

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* 8. How far in advance do you typically book your London stay?

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* 9. Which style of local recommendations do you prefer?

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* 10. How likely would you be to recommend our hotel to your friend?

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* 11. One thing that would instantly improve your next stay:

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* 12. What role does the view play in your decision to book The Tower Hotel?

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* 13. Which of these benefits would encourage you to be become a member?

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* 14. Would you use a partner gym perk (e.g., Fitness First access)?

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* 15. Which best describes your ideal Tower Hotel stay?

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* 16. What would make the bar/coffee experience feel more ‘destination’?

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* 17. If you were considering an event with us, what matters most?

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