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General promotion of downtown businesses and events via social media
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Direct business support (Quarterly Retail meetings, one-on-one business consults as needed, etc.)
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Storefront design and layout consultations with retail professional Carol McLaughlin
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Events that increase foot traffic in the downtown (Salem Arts Festival, Salem’s So Sweet, etc.)
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Events that encourage small business development (Salem Farmers’ Market, Winter Market, etc.)
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Resident engagement events and initiatives (Holiday Tree Lighting, Ice Scream Bowl, October Information Booth, etc.)
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Local shopping initiatives (Small Business Saturday, social media challenges, etc.)
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Design-related initiatives (window contests, holiday ribbon wrapping, facilitating public art projects, etc.)
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Initial consultations to prospective businesses
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