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UX Research: Help Us Understand Netflix Browsing.
1.
How often do you use Netflix?
Daily
Several times a week
Once a week
A few times a month
Rarely
2.
What device do you mostly use to watch Netflix?
Smart TV
Mobile phone
Tablet
Laptop/Desktop
Gaming console
Other
3.
How would you rate the search functionality on Netflix?
Very Poor
Poor
Average
Good
Very Good
4.
What difficulties do you encounter when browsing categories? Select all that apply
Too many categories
Categories not specific enough
Difficult to navigate
Irrelevant categories
No difficulty at all
5.
When you’re looking for a specific show or movie, how often do you use the search bar?
Always
Usually
Sometimes
Rarely
Never
6.
What specific issues have you faced while searching for content on Netflix?
7.
How effective is Netflix at recommending new or relevant shows or movies to watch?
Very Ineffective
Ineffective
Neutral
Effective
Very Effective
8.
When Netflix doesn’t return good search results, what do you usually do?
Try rewording or searching again
Browse categories instead
Leave the app
Watch something I’ve already seen
Switch to another streaming app
9.
What other streaming service(s) are you also subscribed to (if any) other than Netflix?
Hulu
Amazon Prime Video
Disney+
Max (formerly HBO Max)
Apple TV
Paramount+
Peacock
YouTube (Free & YouTube Premium)
Only Netflix