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* 1. When you think of eco-marketing, what comes to mind? Check all that apply.

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* 2. What environmental concerns are best for a company to communicate? Rank in order.

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* 3. Which of these influence your purchasing decisions?

  Always Sometimes Never thought about it Rarely Never
Corporate responsibility campaigns (We give back…)
Environmental education in the messaging
Product is made or disposed of in an environmentally-focused way
Packaging is made or disposed of in an environmentally-focused way
Big environmental mistake published in the media

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* 4. Greenwashing is a negative connotation of false environmental claims. Does the term eco-marketing have a negative connotation by association?

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* 5. If the product functioned the same as its alternatives, how much of a premium would you pay for an environmentally-focused product?

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* 6. Would you pay a premium for an environmentally-focused product if the benefit does not directly affect you (i.e. fair trade or decreasing CO2 emissions)?

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* 7. What adds environmental credibility to a company or brand? Check all that apply.

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* 8. What is the most credible way to receive environmentally-focused messages? Check all that apply.

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* 9. Almost every environmentally-focused logo includes a green plant, a baby, a planet, recycling arrows or fruit in a recycled bag. Are these icons essential to alert you of an environmental message, or could you suggest a new image for the next eco-campaign?  

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* 10. Are we stuck with green?  What other colors could convey eco-friendliness in a company’s messaging? Check all that apply.

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* 11. What celebrities stand out as credible spokespersons to represent environmentally-conscious brands?

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* 12. Per the phrase “sex sells”, can environmental messaging be sexy?

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* 13. Do current events and your own political views affect your inclination to make environmentally-conscious purchase decisions?

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* 14. Are eco-marketing campaigns imperative if a company is operating in an environmentally sound way?

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* 15. What are the most memorable environmental campaigns?

Almost done! Now a little bit about you...

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* 16. Age:

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* 17. Highest level of education completed:

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* 18. Considerations of eco-marketing currently:

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* 19. Have you made an environmentally-focused purchasing decision in the last month?

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* 20. Does your job currently include any environmental focus in any of the following? Check all that apply.

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