Question Title

1. When you think of eco-marketing, what comes to mind? Check all that apply.

Question Title

2. What environmental concerns are best for a company to communicate? Rank in order.

Question Title

3. Which of these influence your purchasing decisions?

  Always Sometimes Never thought about it Rarely Never
Corporate responsibility campaigns (We give back…)
Environmental education in the messaging
Product is made or disposed of in an environmentally-focused way
Packaging is made or disposed of in an environmentally-focused way
Big environmental mistake published in the media

Question Title

4. Greenwashing is a negative connotation of false environmental claims. Does the term eco-marketing have a negative connotation by association?

Question Title

5. If the product functioned the same as its alternatives, how much of a premium would you pay for an environmentally-focused product?

Question Title

6. Would you pay a premium for an environmentally-focused product if the benefit does not directly affect you (i.e. fair trade or decreasing CO2 emissions)?

Question Title

7. What adds environmental credibility to a company or brand? Check all that apply.

Question Title

8. What is the most credible way to receive environmentally-focused messages? Check all that apply.

Question Title

9. Almost every environmentally-focused logo includes a green plant, a baby, a planet, recycling arrows or fruit in a recycled bag. Are these icons essential to alert you of an environmental message, or could you suggest a new image for the next eco-campaign?  

Question Title

10. Are we stuck with green?  What other colors could convey eco-friendliness in a company’s messaging? Check all that apply.

Question Title

11. What celebrities stand out as credible spokespersons to represent environmentally-conscious brands?

Question Title

12. Per the phrase “sex sells”, can environmental messaging be sexy?

Question Title

13. Do current events and your own political views affect your inclination to make environmentally-conscious purchase decisions?

Question Title

14. Are eco-marketing campaigns imperative if a company is operating in an environmentally sound way?

Question Title

15. What are the most memorable environmental campaigns?

Almost done! Now a little bit about you...

Question Title

16. Age:

Question Title

17. Highest level of education completed:

Question Title

18. Considerations of eco-marketing currently:

Question Title

19. Have you made an environmentally-focused purchasing decision in the last month?

Question Title

20. Does your job currently include any environmental focus in any of the following? Check all that apply.

0 of 20 answered
 

T