SWOT Category: Internal Strength

Brand-less thanks to changes

After 15 years, our Mom and Pop agency took on two partners that didn't work out. We went through many changes including changing our name (which had moderate awareness) and positioned the change as the ‘Best of OldName—made even better.’ Instead of keeping that promise, our service tanked and chaos ensued. Now that we've broken away, we're stuck with a no-name moniker that we don't love and no brand.

How do we proceed without looking unstable?

—Caroline, Advertising Manager

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