COVID-19 Maldives Marketing and Advertising Impact Survey

Please take a few minutes to complete the following survey. Thank You

Question Title

* 1. Size of the company

Less than 10 employees

10 - 49 employees

50 - 99 employees

100 or more employees

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* 2. What is the immediate impact of Covid-19 lockdown on your business (up to April 2020)?

Positive Impact

Negative Impact

No change

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* 3. Based on your answer to Q2, what is the immediate impact % of Covid-19 lockdown on your business (up to April 2020)?

<10%

10 - 20%

20 - 30%

30 - 40%

40 - 50%

>50%

N/A

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* 4. Have your marketing and advertising budgets changed for the year 2020?

Increase

Decrease

Reviewing

No change

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* 5. Based on your answer to Q4, indicate % change in your marketing and advertising budgets for the year 2020?

<10%

10 - 20%

20 - 30%

30 - 40%

40 - 50%

>50%

N/A

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* 6. How do you expect your media spending to change for the rest of this year?

	Strong decrease	Moderator decrease	No change	Moderator increase	Strong Increase
TV	TV Strong decrease	TV Moderator decrease	TV No change	TV Moderator increase	TV Strong Increase
Radio	Radio Strong decrease	Radio Moderator decrease	Radio No change	Radio Moderator increase	Radio Strong Increase
Print	Print Strong decrease	Print Moderator decrease	Print No change	Print Moderator increase	Print Strong Increase
Outdoor (billboard/led screen)	Outdoor (billboard/led screen) Strong decrease	Outdoor (billboard/led screen) Moderator decrease	Outdoor (billboard/led screen) No change	Outdoor (billboard/led screen) Moderator increase	Outdoor (billboard/led screen) Strong Increase
Digital (social media)	Digital (social media) Strong decrease	Digital (social media) Moderator decrease	Digital (social media) No change	Digital (social media) Moderator increase	Digital (social media) Strong Increase
Digital (other)	Digital (other) Strong decrease	Digital (other) Moderator decrease	Digital (other) No change	Digital (other) Moderator increase	Digital (other) Strong Increase

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* 7. Have you brought any changes to previously planned marketing campaigns or events?

	Continuing as initially planned	Reviewing	Rescheduled	Have cancelled altogether	Have stopped or pulled mid-flight
Marketing Campaigns	Marketing Campaigns Continuing as initially planned	Marketing Campaigns Reviewing	Marketing Campaigns Rescheduled	Marketing Campaigns Have cancelled altogether	Marketing Campaigns Have stopped or pulled mid-flight
Events	Events Continuing as initially planned	Events Reviewing	Events Rescheduled	Events Have cancelled altogether	Events Have stopped or pulled mid-flight

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* 8. How has your social media activity changed as a result of COVID-19?

	Strong decrease	Moderate decrease	No change	Moderate increase	Strong increase
Facebook	Facebook Strong decrease	Facebook Moderate decrease	Facebook No change	Facebook Moderate increase	Facebook Strong increase
Instagram	Instagram Strong decrease	Instagram Moderate decrease	Instagram No change	Instagram Moderate increase	Instagram Strong increase
Tweeter	Tweeter Strong decrease	Tweeter Moderate decrease	Tweeter No change	Tweeter Moderate increase	Tweeter Strong increase

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* 9. How do you expect marketing and advertising strategies to change as a result of Covid-19?

	Strong decrease	Moderate decrease	No change	Moderate increase	Strong increase
TV	TV Strong decrease	TV Moderate decrease	TV No change	TV Moderate increase	TV Strong increase
Radio	Radio Strong decrease	Radio Moderate decrease	Radio No change	Radio Moderate increase	Radio Strong increase
Print	Print Strong decrease	Print Moderate decrease	Print No change	Print Moderate increase	Print Strong increase
Outdoor (billboard/led screen)	Outdoor (billboard/led screen) Strong decrease	Outdoor (billboard/led screen) Moderate decrease	Outdoor (billboard/led screen) No change	Outdoor (billboard/led screen) Moderate increase	Outdoor (billboard/led screen) Strong increase
Digital (social media)	Digital (social media) Strong decrease	Digital (social media) Moderate decrease	Digital (social media) No change	Digital (social media) Moderate increase	Digital (social media) Strong increase
Digital (other)	Digital (other) Strong decrease	Digital (other) Moderate decrease	Digital (other) No change	Digital (other) Moderate increase	Digital (other) Strong increase

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* 10. Do you expect that Covid-19 will still have an impact on marketing and advertising spending leading into 2021?

Strong decrease

Moderate decrease

No change

Moderate increase

Strong increase

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* 11. How has your business operations changed as a result of Covid-19?

	Before Covid-19	After Covid-19	Planning to Implement
Remote working (working from home)	Remote working (working from home) Before Covid-19	Remote working (working from home) After Covid-19	Remote working (working from home) Planning to Implement
E-commerce website	E-commerce website Before Covid-19	E-commerce website After Covid-19	E-commerce website Planning to Implement
Mobile Application	Mobile Application Before Covid-19	Mobile Application After Covid-19	Mobile Application Planning to Implement
Video conference meetings	Video conference meetings Before Covid-19	Video conference meetings After Covid-19	Video conference meetings Planning to Implement
Online (Website/Mobile App) Communication with customers	Online (Website/Mobile App) Communication with customers Before Covid-19	Online (Website/Mobile App) Communication with customers After Covid-19	Online (Website/Mobile App) Communication with customers Planning to Implement
Chat (viber/whatsapp) Communication with customers	Chat (viber/whatsapp) Communication with customers Before Covid-19	Chat (viber/whatsapp) Communication with customers After Covid-19	Chat (viber/whatsapp) Communication with customers Planning to Implement