COVID-19 Maldives Marketing and Advertising Impact Survey
Please take a few minutes to complete the following survey. Thank You
OK
1.
Size of the company
Less than 10 employees
10 - 49 employees
50 - 99 employees
100 or more employees
*
2.
What is the immediate impact of Covid-19 lockdown on your business (up to April 2020)?
(Required.)
Positive Impact
Negative Impact
No change
*
3.
Based on your answer to Q2, what is the immediate impact % of Covid-19 lockdown on your business (up to April 2020)?
(Required.)
<10%
10 - 20%
20 - 30%
30 - 40%
40 - 50%
>50%
N/A
4.
Have your marketing and advertising budgets changed for the year 2020?
Increase
Decrease
Reviewing
No change
5.
Based on your answer to Q4, indicate % change in your marketing and advertising budgets for the year 2020?
<10%
10 - 20%
20 - 30%
30 - 40%
40 - 50%
>50%
N/A
6.
How do you expect your media spending to change for the rest of this year?
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
TV
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
Radio
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
Print
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
Outdoor (billboard/led screen)
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
Digital (social media)
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
Digital (other)
Strong decrease
Moderator decrease
No change
Moderator increase
Strong Increase
7.
Have you brought any changes to previously planned marketing campaigns or events?
Continuing as initially planned
Reviewing
Rescheduled
Have cancelled altogether
Have stopped or pulled mid-flight
Marketing Campaigns
Continuing as initially planned
Reviewing
Rescheduled
Have cancelled altogether
Have stopped or pulled mid-flight
Events
Continuing as initially planned
Reviewing
Rescheduled
Have cancelled altogether
Have stopped or pulled mid-flight
8.
How has your social media activity changed as a result of COVID-19?
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Facebook
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Instagram
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Tweeter
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
9.
How do you expect marketing and advertising strategies to change as a result of Covid-19?
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
TV
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Radio
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Print
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Outdoor (billboard/led screen)
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Digital (social media)
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
Digital (other)
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
10.
Do you expect that Covid-19 will still have an impact on marketing and advertising spending leading into 2021?
Strong decrease
Moderate decrease
No change
Moderate increase
Strong increase
11.
How has your business operations changed as a result of Covid-19?
Before Covid-19
After Covid-19
Planning to Implement
Remote working (working from home)
Before Covid-19
After Covid-19
Planning to Implement
E-commerce website
Before Covid-19
After Covid-19
Planning to Implement
Mobile Application
Before Covid-19
After Covid-19
Planning to Implement
Video conference meetings
Before Covid-19
After Covid-19
Planning to Implement
Online (Website/Mobile App) Communication with customers
Before Covid-19
After Covid-19
Planning to Implement
Chat (viber/whatsapp) Communication with customers
Before Covid-19
After Covid-19
Planning to Implement
Current Progress,
0 of 11 answered