Many observers of B2C and B2B practices overlook what's been in place for decades as instrumental techniques to guide the B2B customer experience.

Your replies will be used in a series of articles on 2021 B2B CXM highlights and opportunities. 

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* 1. From the perspective of B2B customers served by companies globally, what do you see as the . . .
A) Biggest strength of B2B CXM vs. B2C CXM
B) Biggest weakness of B2B CXM vs. B2C CXM

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* 2. How do you care for your B2B customers? (check all that apply)

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* 3. From the list above:
A) What are you proudest of so far?
B) What's at the top of your wish list for 2021?

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* 4. Which VoC methods do you use with B2B customers? (check all that apply)

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* 5. From the list above:
A) What are you proudest of so far?
B) What's at the top of your wish list for 2021?

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* 6. Who uses the output of your B2B VoC? (check all that apply)

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* 7. From the list above:
A) What are you proudest of so far?
B) What's at the top of your wish list for 2021?

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* 8. What is your B2B VoC used for? (check all that apply)

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* 9. From the list above:
A) What are you proudest of so far?
B) What's at the top of your wish list for 2021?

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* 10. THANKS FOR PARTICIPATING!
Optional: the following information will be used to segment this survey's findings and to send you a summary.
What is your:
A) Your name (first + last)
B) Your company
C) Your country
D) Your email address

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