Changemakers can only create real impact if their ideas spread to their intended audience. In a world that does not stop for anyone, people need to truly get who you are, what you do, why it matters, and what it means for them, in order for you to succeed. The success of many influential companies, people, movements and products, lies in the successful application of brand thinking: a method that combines strategic and creative thinking to position yourself in the minds of your audience. Anne will introduce the class to the concept of brand thinking using simple, actionable tools and models to help change makers develop an understanding of what branding is, what it can do for them, and how they can apply it in the daily trenches of social entrepreneurship. 

If you have any questions, please contact magdakanjejo@amaniinstitute.org