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* 1. What country do you primarily work in?

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* 2. Did you complete the April or May version of this survey?

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* 3. When do you believe that the COVID-19 crisis will end and we will see a return to “normalcy” for sponsorship?

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* 4. Why?

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* 5. Due to COVID19, by how much have you reduced your planned sponsorship investment in rights fees for the 2020 calendar year in XX%? Note: if you were spending $100,000 and are now spending $75,000, enter 25%. If no change, enter 0%. Please enter the percentage:

The following is a footnote for question #6, to provide clarity around activation.

“Activating” a sponsorship refers to additional investment beyond what the sponsor put towards rights fees that is used to further promote the sponsorship investment that was made.

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* 6. Due to COVID19, by how much have you reduced your planned activation investment for the 2020 calendar year in XX%? Note: if you were spending $50,000 and are now spending $40,000, enter 20%. If no change, enter 0%. Please enter the percentage:

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* 7. As many jurisdictions are into the process of opening up, what are the top three opportunities for sponsorship?

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* 8. In your opinion, what should sponsorship organizations do, if anything, in response to the social uprising following the death of George Floyd?

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* 9. What sponsor has impressed you the most during COVID-19 and why?

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* 10. As we come out of C-19, what one recommendation would you offer to properties?

Thank you for completing the survey!

The results of the survey will be presented in our upcoming virtual series event ‘What Sponsors, Fans, and Properties Want: Answering Your Most Pressing Industry Questions’ on June 25th .

Register today and join us as we uncover new data and insights that will help drive our industry forward! Click here.
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