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* 1. What country do you primarily work in?

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* 2. Did you complete the April or May version of this survey?

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* 3. When do you believe that the COVID-19 crisis will end and we will see a return to “normalcy” for sponsorship?

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* 4. Why?

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* 5. How much has COVID19 reduced your expected sponsorship revenue from rights fees to be received for the 2020 calendar year in XX%? Note: if you were expecting $100,000 in rights fees and now expect $50,000, enter 50%. If no change, enter 0%. Please enter the percentage:

The following is a footnote for question #6, to provide clarity around activation.

“Activating” a sponsorship refers to additional investment beyond what the sponsor put towards rights fees that is used to further promote the sponsorship investment that was made.

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* 6. Due to COVID19, by how much have your sponsor partners reduced their expected activation investment for the 2020 calendar year in XX%? Note: if you were expecting they would spend $100,000 in activation and now expect $80,000, enter 20%. If no change, enter 0%. Please enter the percentage:

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* 7. As many jurisdictions are into the process of opening up, what are the top three opportunities for sponsorship?

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* 8. In your opinion, what should sponsorship organizations do, if anything, in response to the social uprising following the death of George Floyd?

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* 9. What sponsor has impressed you the most during COVID-19 and why?

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* 10. As you come out of C-19, what is your top priority from a sponsorship perspective?

Thank you for completing the survey!

 

The results of the survey will be presented in our upcoming virtual series event ‘What Sponsors, Fans, and Properties Want: Answering Your Most Pressing Industry Questions’ on June 25th.

Register today and join us as we uncover new data and insights that will help drive our industry forward! Click here

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