How Do You Choose Among Appliance Brands? Question Title * 1. Have you purchased or seriously considered purchasing a household appliance in the last 12 months? Yes No Question Title * 2. What is your age range? Under 18 18-24 25-34 35-44 45-54 55-64 65+ Question Title * 3. What is your gender? Female Male Non-binary / Third gender Prefer not to say Question Title * 4. How often do you buy household appliances? More than once per year About once per year Every 2–3 years Less often than every 3 years Question Title * 5. Q5. When choosing among appliance brands, which of these factors do you consider important? (Select all that apply) Price Brand reputation Energy efficiency Product reviews / ratings Warranty / service Appearance / design Country of manufacture Environmental impact Question Title * 6. When choosing among brands, how much research do you typically do? All A little (1–2 sources) A moderate amount (3–4 sources) A lot (5+ sources) Question Title * 7. Which sources do you usually consult before buying an appliance? (Select all that apply) Friends / Family recommendations Online reviews Brand websites In-store visits Social media Other (please specify) Question Title * 8. What is the single most important factor in your decision to buy one appliance brand over another? Done