Departure and/or arrival time was more convenient
Departure and/or arrival time was more convenient Not at all important
Departure and/or arrival time was more convenient Unimportant
Departure and/or arrival time was more convenient Neutral
Departure and/or arrival time was more convenient Important
Departure and/or arrival time was more convenient Very important
Flight had fewer stops or better connections
Flight had fewer stops or better connections Not at all important
Flight had fewer stops or better connections Unimportant
Flight had fewer stops or better connections Neutral
Flight had fewer stops or better connections Important
Flight had fewer stops or better connections Very important
Air fare was better
Air fare was better Not at all important
Air fare was better Unimportant
Air fare was better Neutral
Air fare was better Important
Air fare was better Very important
Frequent flyer program
Frequent flyer program Not at all important
Frequent flyer program Unimportant
Frequent flyer program Neutral
Frequent flyer program Important
Frequent flyer program Very important
Inflight services are better (meals, movies, flight attendants, etc.)
Inflight services are better (meals, movies, flight attendants, etc.) Not at all important
Inflight services are better (meals, movies, flight attendants, etc.) Unimportant
Inflight services are better (meals, movies, flight attendants, etc.) Neutral
Inflight services are better (meals, movies, flight attendants, etc.) Important
Inflight services are better (meals, movies, flight attendants, etc.) Very important
Grounds services are better (ticketing, baggage handling, check-in, etc.)
Grounds services are better (ticketing, baggage handling, check-in, etc.) Not at all important
Grounds services are better (ticketing, baggage handling, check-in, etc.) Unimportant
Grounds services are better (ticketing, baggage handling, check-in, etc.) Neutral
Grounds services are better (ticketing, baggage handling, check-in, etc.) Important
Grounds services are better (ticketing, baggage handling, check-in, etc.) Very important
Personal preference for specific airline
Personal preference for specific airline Not at all important
Personal preference for specific airline Unimportant
Personal preference for specific airline Neutral
Personal preference for specific airline Important
Personal preference for specific airline Very important
Travel agent/company travel department recommendation
Travel agent/company travel department recommendation Not at all important
Travel agent/company travel department recommendation Unimportant
Travel agent/company travel department recommendation Neutral
Travel agent/company travel department recommendation Important
Travel agent/company travel department recommendation Very important
Aircraft preference
Aircraft preference Not at all important
Aircraft preference Unimportant
Aircraft preference Neutral
Aircraft preference Important
Aircraft preference Very important