Survey: How much do customers trust dealers? We are currently surveying the motor trade on dealer trust, in association with Cazoo, with a series of quick polls. Results will be shared soon. Question Title * 1. Compared with 12 months ago, do you think customer trust in car dealers has changed? (Required.) Improved significantly Improved slightly Stayed the same Deteriorated slightly Deteriorated significantly Question Title * 2. Which concerns do customers raise most often before or during a purchase? (Select as many as appropriate) (Required.) Price/negotiation Vehicle history or provenance Finance & add-ons Warranty & aftersales Undisclosed faults or condition Delivery or handover Other Question Title * 3. Compared with 12 months ago, do you think customers are doing more research and price comparison before they visit or contact you? (Required.) Much more Slightly more About the same Less Much less Question Title * 4. Do customers seem to arrive at your dealership already braced for confrontation, or expecting to be treated dishonestly, before you've had a chance to prove otherwise? (Required.) Never Rarely Sometimes Often Always Never Rarely Sometimes Often Always Question Title * 5. What impact would you say online reviews have had on your dealership? (Required.) Very positive Positive Neutral Negative Very negative Question Title * 6. Which review platform(s) do you value the influence of the most? (Required.) Google Trustpilot Auto Trader Cargurus Other Question Title * 7. What specific steps do you take to demonstrate transparency to customers? (Required.) Vehicle history/provenance checks Video walkarounds Transparent or fixed pricing Written inspection reports Money-back guarantees Other (please state) Question Title * 8. Over the past 12 months, has difficult or unreasonable customer behaviour towards staff increased, stayed the same, or decreased? (Required.) Increased significantly Increased slightly Stayed the same Decreased slightly Decreased significantly No such behaviour has been experienced Question Title * 9. What's the single biggest change you've seen this year in how customers approach buying a car? (Required.) More price sensitive More research before buying Taking longer to decide Shopping around more Focused on monthly payments More open to buying online More concerned about running costs More interested in EVs More interested in hybrids Expecting bigger discounts No significant changes Question Title * 10. Which one thing could the industry do collectively to improve trust between dealers and customers? (Required.) Accreditation scheme backed by the motor trade Accreditation scheme backed by the Government Stronger industry standards Greater pricing transparency Clearer finance information Better warranty standards Tackle rogue dealers More honest advertising Better complaint handling Question Title * 11. For the chance to win an iPhone 17, fill in your email address for contact purposes: Your email address will only be used to contact you in the event of a prize draw win. We won't use your contact details for any other purposes.Click here to read the full terms and conditions of the prize draw Done