RETULE - New Market Growth Barometer Question Title * 1. Do you have ample access to capital to support growth initiative? Yes, an abundance. Yes, a moderate amount. Will use existing cash flow. No, not much. Question Title * 2. Have you thoroughly determined how growth will affect your current business in existing market and how you will pivot accordingly? A great deal A lot A moderate amount A little None at all Question Title * 3. Are you trying to scale with existing resources or grow with additional? Scale with existing. Grow with additional. Question Title * 4. How strategically aligned are your current internal systems (I.E. technology, research, finance & resources, value proposition communication, execution methodology)? Extremely aligned, robust, and fluid. Very aligned, robust, and fluid. Moderately aligned and fluid. Slightly aligned. Not aligned. Question Title * 5. Off the top of your head + in 60 seconds, how many differences (Demographic & Psychographic) can you list between target customers in proposed new market and current customers in existing market? 10 or more 5 to 10 3 to 5 0 - 3 Question Title * 6. Does your product solve the same problem in new market as existing? Yes, 100%. Somewhat Not at all Question Title * 7. How will your company be positioned within new market in comparison with existing? Exactly the same. Similarly with a few different market forces. Similarly but with several different market forces. Not at all the same. Question Title * 8. How many of the following items does your current Go to Market Plan/ Roadmap for the new market clearly define: revenue goals, revenue goal KPI's, new pricing model, break even # of customers, target marketing spend conversion rates, target marketing channel mix + testing/ optimization plan, sales resource strategy & allocation per revenue goals, robust analytics program for KPI measurement + consumer data collection & organization? 7+ 4-6 1-3 0 Question Title * 9. Are you confident in the accuracy of your new market projected "LTV : CAC"ratio ? A great deal. A lot. A moderate amount. A little. Not at all. Question Title * 10. How confident are you that your new market expansion effort will be successful? A great deal. A lot. A moderate amount. A little. None at all. Done