SurveyMonkey Powered Online Survey

1. How do you decide what to eat?

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This is a completely non-scientific poll meant to collect information on how people make their decisions about what they eat.

Is the healthiness of your meal the most important factor, or do you normally choose something that tastes the best to you? Are you instead primarily concerned about the ethical (animal welfare) and environmental impact (organic, sustainability) of the foods you eat?

* 1. Breakfast: When it comes time for you to decide what to eat for breakfast, in what order do you consider the following criteria?

	1 - Most Important Factor	2	3	4	5 - Least Important Factor
Am I in the mood for this? How tasty is it? Is it yummy?	Am I in the mood for this? How tasty is it? Is it yummy? 1 - Most Important Factor	Am I in the mood for this? How tasty is it? Is it yummy? 2	Am I in the mood for this? How tasty is it? Is it yummy? 3	Am I in the mood for this? How tasty is it? Is it yummy? 4	Am I in the mood for this? How tasty is it? Is it yummy? 5 - Least Important Factor
How much does this cost? Is it a good value?	How much does this cost? Is it a good value? 1 - Most Important Factor	How much does this cost? Is it a good value? 2	How much does this cost? Is it a good value? 3	How much does this cost? Is it a good value? 4	How much does this cost? Is it a good value? 5 - Least Important Factor
How healthy is this?	How healthy is this? 1 - Most Important Factor	How healthy is this? 2	How healthy is this? 3	How healthy is this? 4	How healthy is this? 5 - Least Important Factor
What is the environmental impact? Is it organic? Locally grown? Vegetarian?	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 1 - Most Important Factor	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 2	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 3	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 4	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 5 - Least Important Factor
Is this quick and convenient?	Is this quick and convenient? 1 - Most Important Factor	Is this quick and convenient? 2	Is this quick and convenient? 3	Is this quick and convenient? 4	Is this quick and convenient? 5 - Least Important Factor

* 2. Lunch: When it comes time for you to decide what to eat for lunch, in what order do you consider the following criteria?

	1 - Most Important Factor	2	3	4	5 - Least Important Factor
How healthy is this?	How healthy is this? 1 - Most Important Factor	How healthy is this? 2	How healthy is this? 3	How healthy is this? 4	How healthy is this? 5 - Least Important Factor
What is the environmental impact? Is it organic? Locally grown? Vegetarian?	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 1 - Most Important Factor	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 2	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 3	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 4	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 5 - Least Important Factor
Is this quick and convenient?	Is this quick and convenient? 1 - Most Important Factor	Is this quick and convenient? 2	Is this quick and convenient? 3	Is this quick and convenient? 4	Is this quick and convenient? 5 - Least Important Factor
How much does this cost? Is it a good value?	How much does this cost? Is it a good value? 1 - Most Important Factor	How much does this cost? Is it a good value? 2	How much does this cost? Is it a good value? 3	How much does this cost? Is it a good value? 4	How much does this cost? Is it a good value? 5 - Least Important Factor
Am I in the mood for this? How tasty is it? Is it yummy?	Am I in the mood for this? How tasty is it? Is it yummy? 1 - Most Important Factor	Am I in the mood for this? How tasty is it? Is it yummy? 2	Am I in the mood for this? How tasty is it? Is it yummy? 3	Am I in the mood for this? How tasty is it? Is it yummy? 4	Am I in the mood for this? How tasty is it? Is it yummy? 5 - Least Important Factor

* 3. Dinner: When it comes time for you to decide what to eat for dinner, in what order do you consider the following criteria?

	1 - Most Important Factor	2	3	4	5 - Least Important Factor
Am I in the mood for this? How tasty is it? Is it yummy?	Am I in the mood for this? How tasty is it? Is it yummy? 1 - Most Important Factor	Am I in the mood for this? How tasty is it? Is it yummy? 2	Am I in the mood for this? How tasty is it? Is it yummy? 3	Am I in the mood for this? How tasty is it? Is it yummy? 4	Am I in the mood for this? How tasty is it? Is it yummy? 5 - Least Important Factor
How much does this cost? Is it a good value?	How much does this cost? Is it a good value? 1 - Most Important Factor	How much does this cost? Is it a good value? 2	How much does this cost? Is it a good value? 3	How much does this cost? Is it a good value? 4	How much does this cost? Is it a good value? 5 - Least Important Factor
Is this quick and convenient?	Is this quick and convenient? 1 - Most Important Factor	Is this quick and convenient? 2	Is this quick and convenient? 3	Is this quick and convenient? 4	Is this quick and convenient? 5 - Least Important Factor
How healthy is this?	How healthy is this? 1 - Most Important Factor	How healthy is this? 2	How healthy is this? 3	How healthy is this? 4	How healthy is this? 5 - Least Important Factor
What is the environmental impact? Is it organic? Locally grown? Vegetarian?	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 1 - Most Important Factor	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 2	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 3	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 4	What is the environmental impact? Is it organic? Locally grown? Vegetarian? 5 - Least Important Factor

* 4. What is your gender?

Female

Male

* 5. How old are you?

1-20

21-30

31-40

41-50

51-60

60-older

* 6. What is your household income level?

$1 - $10,000

$10,001 - $50,000

$50,001 - $100,000

$100,001 - $150,000

$150,000+