At e.l.f. Cosmetics we LISTEN. We want to know what are the most essential tools in your makeup kit, features you look for when purchasing, and products/colors you desire. We’re listening.

* 1. What is your go-to makeup tool that you always have in your cosmetic bag?

  Can't Live Without It! Use Often No Preference Use Occasionally Never Use It
Eye Lash and Brow Wand
Eye Shadow Brush
Blush Brush
Eyelash Curler

* 2. What makeup tool do you not own but wish you did? (1 being the highest preference, 4 being the lowest)

  1 2 3 4
Lip Defining Brush
Eye Liner Brush
Concealer Brush
Eyelash Curler

* 3. What makeup tool do you feel helps with application more than any other? (1 being most helpful, 4 being least helpful)

  1 2 3 4
Foundation Brush
Eye Liner Brush
Concealer Brush
Makeup Sponge

* 4. How often do you buy new make-up tools?

* 5. How often do you clean your makeup brushes?

* 6. Would you rather buy one luxury makeup brush for $22 or 9 affordable brushes for $15?

* 7. What is the most important quality you look for in a makeup tool? (1 being the MOST important quality, 4 being the LEAST important)

  1 2 3 4
Ease of application

* 8. What makeup tool do you wish you knew how to use more effectively?

* 9. How much more would you pay for a brush that had anti-bacterial properties and was less likely to harbor bacteria?

* 10. How many make-up brushes do you own?

Thank you for taking our survey!