New Packaging Concept Focus Group To be considered Question Title * 1. Contact Information Name Instagram/Facebook/TikTok or another Social Media link (mandatory – for verification purposes only): City/Town State -- select state -- AL AlabamaAK AlaskaAS American SamoaAZ ArizonaAR ArkansasCA CaliforniaCO ColoradoCT ConnecticutDE DelawareDC District of ColumbiaFM Federated States of MicronesiaFL FloridaGA GeorgiaGU GuamHI HawaiiID IdahoIL IllinoisIN IndianaIA IowaKS KansasKY KentuckyLA LouisianaME MaineMH Marshall IslandsMD MarylandMA MassachusettsMI MichiganMN MinnesotaMS MississippiMO MissouriMT MontanaNE NebraskaNV NevadaNH New HampshireNJ New JerseyNM New MexicoNY New YorkNC North CarolinaND North DakotaMP Northern Mariana IslandsOH OhioOK OklahomaOR OregonPW PalauPA PennsylvaniaPR Puerto RicoRI Rhode IslandSC South CarolinaSD South DakotaTN TennesseeTX TexasUT UtahVT VermontVI Virgin IslandsVA VirginiaWA WashingtonWV West VirginiaWI WisconsinWY Wyoming Country Email Address Phone Number Question Title * 2. What is your gender? Male Female Other (please specify): Question Title * 3. How old were you on your last birthday? Question Title * 4. How many people live in your household? Question Title * 5. Do you have children in your household? No If yes, how many and how old are they? Question Title * 6. Are you or any member of your family employed by any of the following? Select all that apply. For a market research firm or the market research department of a company Advertising agency or department For a food or beverage manufacturing company or supermarket store For a food product development company Direct selling or sales Public relations firm or department None of the above Question Title * 7. Which of the following best describes your U.S. residence status? U.S. citizen Permanent resident/green card holder Long term residency Short term residency Question Title * 8. Have you participated in a marketing research study on food products in the past 3 months? Yes No Question Title * 9. Are you currently participating in a marketing research study on food products? Yes No Question Title * 10. Which of the following best describes your typical diet? Vegan or Vegetarian Flexitarian - eat plant-based food at least 1-3 times per week Consume all foods; both meat and plant-based Question Title * 11. Do you have any food allergies? No If yes, please specify: Question Title * 12. Which of the following describes your involvement in the purchase decision about grocery products? I decide on what to buy I share the decision with other family members I have no involvement in the decision about which brand to buy Question Title * 13. Which of these is your go-to/favorite place to buy tofu and/or plant-based food? Please check all that apply. Ahold / Food Lion / Giant / Hannaford / Peapod Albertson / ACME / Jewel / Safeway / Shows / Tom Thumb Foodtown Giant Eagle Key Food King Kullen Meijer Price Chopper Publix Shop Rite Sprouts Stop & Shop Wakefern Walmart Others, please specify: I don’t purchase those products often Question Title * 14. From which of the following brands have you purchased planted-based products in the past month? Franklin Farms Beyond Meat Impossible Lightlife Tofurkey Field Roast Nasoya House Sweet Earth None of the above Question Title * 15. From the brands you have selected, please describe which plant-based products you have purchased in the past month. Question Title * 16. Which social media platforms do you use? Instagram Facebook TikTok WeChat Other (please specify): None Question Title * 17. How often in a week do you post content including stories, reels, and/or static photos on social media? Never 1-2 days in a week 3-4 days in a week 5-6 days in a week Everyday Question Title * 18. In the past year, have you posted food products on your social media? Yes No Question Title * 19. Which of the following best describes your racial or ethnic group? White/Caucasian Black/African American Alaskan Native/American Indian Pacific Islander South Asian (India, Afghanistan, Bangladesh, Bhutan, Maldives, Tibet, Nepal, Pakistan, Sri Lankan) East Asian (China, Japan, Mongolia, Korea, Taiwan, Hong Kong, Macau) Southeast Asian (Thailand, Vietnam, Philippines, Malaysia, Cambodia, Singapore, Laos, Myanmar, Brunei, East Timor, Christmas, Andaman, Nicobar Island, Cocos Island) Other (please specify) Question Title * 20. Which of the following best describes your level of education? No schooling Elementary Some high school Graduated high school Some college Associate degree Bachelor’s degree Master’s degree Doctorate degree Question Title * 21. Which of the following income groups includes your total yearly household income? Less than $25,000 $25,000 - $49,999 $50,000 - $74,999 $75,000 - $99,999 $100,000 - $149,999 $150,000 or more Question Title * 22. Please describe in 3-5 sentences a typical breakfast routine in your household. Please provide as many details as possible as your answer will help us in the final selection for the focus group (e.g. how many people are at the table, which products are served, etc.) Question Title * 23. If you qualify, would you be willing to participate in a 90-minute in-person focus group session? Yes No Question Title * 24. If selected, in which of the following languages do you feel comfortable having a focus group discussion? Please select only the languages you are fluent in. English Mandarin Cantonese Spanish Other (please specify) Question Title * 25. Please write 2-3 sentences about how your household makes the decision to buy food products and groceries. Done
