Rockford City Market Consumer Survey

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* 1. How many times have you visited the Rockford City Market in the last 3 months?

None

Once

2-3 times

4-5 times

6-10 times

10+

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* 2. How much time do you typically spend during your visit to the Rockford City Market?

Less than 15 minutes

15-30 minutes

30-50 minutes

One to two hours

More than two hours

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* 3. Approximately how much money do you spend during your average visit?

Less than $5

$5.00-$9.99

$10.00-$24.99

$25.00-$49.99

$50.00-$99.99

$100 or more

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* 4. How do you hear about the Rockford City Market?

Newspaper

Friend

Radio

Newsletter

Facebook

Twitter

Other (please specify)

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* 5. In the past 6 months which of the following events have you attended while at or after the Rockford City Market? (Please check all that apply)

Taken a free Trolley Ride

Listened to music

Movie at Davis Park

Children's Booth

American Idol Contest

Visited a restaurant or shop downtown Rockford

None

Other (please specify)

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* 6. Do you agree or disagree with each of the following:

	Agree	Disagree	Not Sure
"I would recommend this market to my friends and relatives."	"I would recommend this market to my friends and relatives." Agree	"I would recommend this market to my friends and relatives." Disagree	"I would recommend this market to my friends and relatives." Not Sure
"This Market is better than similar markets taking place in Rockford. "	"This Market is better than similar markets taking place in Rockford. " Agree	"This Market is better than similar markets taking place in Rockford. " Disagree	"This Market is better than similar markets taking place in Rockford. " Not Sure
"I plan to attend this Market again next week."	"I plan to attend this Market again next week." Agree	"I plan to attend this Market again next week." Disagree	"I plan to attend this Market again next week." Not Sure
"Tourists visiting Rockford would find this to be a fun Market."	"Tourists visiting Rockford would find this to be a fun Market." Agree	"Tourists visiting Rockford would find this to be a fun Market." Disagree	"Tourists visiting Rockford would find this to be a fun Market." Not Sure
"I have brought out-of-town guests with me to this Market."	"I have brought out-of-town guests with me to this Market." Agree	"I have brought out-of-town guests with me to this Market." Disagree	"I have brought out-of-town guests with me to this Market." Not Sure
I always enjoy coming downtown for events like the Market."	I always enjoy coming downtown for events like the Market." Agree	I always enjoy coming downtown for events like the Market." Disagree	I always enjoy coming downtown for events like the Market." Not Sure

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* 7. Thinking about your experience at the Rockford City Market please rank the following from 1-5 (1 being poor and 5 being excellent)

	1 Poor	2 Fair	3 Good	4 Very Good	5 Excellent
Variety of goods	Variety of goods 1 Poor	Variety of goods 2 Fair	Variety of goods 3 Good	Variety of goods 4 Very Good	Variety of goods 5 Excellent
Hours of operation	Hours of operation 1 Poor	Hours of operation 2 Fair	Hours of operation 3 Good	Hours of operation 4 Very Good	Hours of operation 5 Excellent
Prices	Prices 1 Poor	Prices 2 Fair	Prices 3 Good	Prices 4 Very Good	Prices 5 Excellent
Number of vendors	Number of vendors 1 Poor	Number of vendors 2 Fair	Number of vendors 3 Good	Number of vendors 4 Very Good	Number of vendors 5 Excellent
Quality of vendors	Quality of vendors 1 Poor	Quality of vendors 2 Fair	Quality of vendors 3 Good	Quality of vendors 4 Very Good	Quality of vendors 5 Excellent
Parking	Parking 1 Poor	Parking 2 Fair	Parking 3 Good	Parking 4 Very Good	Parking 5 Excellent
Your overall experience	Your overall experience 1 Poor	Your overall experience 2 Fair	Your overall experience 3 Good	Your overall experience 4 Very Good	Your overall experience 5 Excellent

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* 8. Please select up to five merchants that you have made the most purchases from in the past 3 months:

Bella Luna Bakery - Baked goods and cannoli

Bliss Beads - Beaded jewelry and jewelry-making supplies

Burlap Works - items made from recycled coffee sacks

CAKED - Freshly baked cupcakes

Carlyle Brewing - specialty beer vendor on terrace

Carousel Acres - produce

Chemung Tech - handmade yard pieces

Chigozie's Bookstore - new/gently used books

Choices Natural Market - produce

Cody's Farm Fresh - produce

Crepes ala Carte - freshly made crepes

Crust n Crumbles - artisan breads and baked goods

Elk Farm - elk meat

Etim's Beauty - soaps and shea butter

Great River Grains - organic flour, bread & other mixes

Hailey's Winery (Byron)

Healthy Balance - massage

Hocus Focus - recycled map items, beaded gift items

JavaMania Roastery - espresso, smoothies, coffee

Jewelry by Katie

Kettle Korn

Kurt Erickson Photography - original artwork

Lillie's Pots and Etc - lillies, flowers, fruit

Lori's Recycled Chic - artfrom recycled and vintage objects

Minglewood - jewelry, candles, clothing

Nappi Farms - birdhouses, feeders, seed

Northwoods Premium Confections - toffee, fudge, treats

O'Fallons Flowers - fresh cut flowers

Orion Designs - jewelry

PAWS - dog treats, pet items

Pickadilly Boutique - unique gift items for babies & children

PRP Wines

Recycled Rarities - recycled floral sculptures, speed celestial paintings

Rock Snake Silverworks - sterling silver jewelry

Rucci's Nuts

Rkfd Youth Initiative Snapple

Rkfd Youth Initiative UBake

Shady Tree Farm Market - produce

Smooth - tarot card readings, Fijian massage

South Padre Seafood

The Cheese People

The Meat Goat - grass-fed organic beef, chicken and pork

Twin Garden Farms - sweet corn

Tyler's Landscaping - plants and flowers

Vegetables by Scott and Vicki

Very Cute - headbands, hats, pins and such

Wood Fire Brick Oven Pizza

YouthBuild Produce

Zammuto's - granita

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* 9. If you were to recommend the Rockford City Market add additional merchants, which categories would you be most interested in adding to the market mix? (Please select up to 3 categories):

Baked goods

Beverages

Cookware/Tableware & Gifts

Dairy

Delis

Fresh Produce

Flowers

International Grocery

Ethnic prepared foods

Meals/prepared foods

Meat/poultry

Seafood

Snacks

Other (please specify)

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* 10. If you were the manager of the Rockford City Market what would you do to improve the overall customer experience?

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* 11. Do you think you would enjoy shopping at a year-round indoor market?

Yes

Don't know

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* 12. What sorts of products would you like to see in an indoor market downtown after the outdoor season ends?

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* 13. In what year were you born?

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* 14. Gender

Female

Male

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* 15. Marital Status

Married

Single

Widowed

Divorced

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* 16. How many children under the age of 18 currently live in your household?

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* 17. What is the zip code of your primary residence?

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* 18. What is the zip code of your work address?

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* 19. To the best of your knowledge, which of the following best describes your predicted household income before taxes for 2010?

Under $25,000

$25,000-$34,999

$35,000-$49,999

$50,000-$74,999

$75,000-$99,999

$100,000-$124,999

$125,000-$149,999

$150,000 or more

Prefer not to say

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* 20. Which of the following best describes your level of education?

Some high school

High school graduate

Some college or 2 year degree

4 year college degree

Post graduate degree