Individual:
9x6: 4 lines, 16 characters per line (incl. spaces), 64 characters total
9x9: 7 lines, 16 characters per line (incl. spaces), 112 characters total
Service Club:
9x9: 7 lines, 16 characters per line (incl. spaces), 112 characters total
Corporate:
12x8: 5 lines, 20 characters per line (incl. spaces), 100 characters total