LM Industry Pulse Survey Question Title * 1. In what region of the country is your company headquarters located? Midwest (OH, IN, IL, MI, WI, MN, MO, IA, ND, SD, NE, KS) West (AK, CA, CO, HI, ID, MT, NV, OR, UT, WA, WY) Southeast (AL, AR, FL, GA, KY, LA, MS, NC, SC, TN, VA, WV) Southwest (AZ, NM, OK, TX) Northeast (CT, DE, ME, MD, MA, NJ, NH, NY, PA, RI, VT, D.C.) Canada Other (please specify) Question Title * 2. What best describes your title? Owner/co-owner President/CEO General manager Branch manager Supervisor Vice president Other (please specify) Question Title * 3. How many years has your company been in business? (Please enter your answer as a whole number.) Question Title * 4. Which one of the following best describes your business? Mowing/Landscape Maintenance Weed, Disease, Insect Control and Fertilizer Application Design/Build, Construction Irrigation Snow/Ice Removal Other (please specify) Question Title * 5. What percent of your annual sales come from the following property types? Single-family residential Multifamily structures/HOA Commercial/industrial Government/institutional Question Title * 6. Describe the current state of the landscape and lawn care service market in your region. Slightly up Up significantly Flat Slightly down Down significantly Question Title * 7. What’s your 2019 business outlook? Very optimistic Somewhat optimistic Uncertain Somewhat pessimistic Very pessimistic Question Title * 8. What was your total revenue for 2018? Less than $100,000 $100,000 to $249,999 $250,000 to $499,999 $500,000 to $749,999 $750,000 to $999,999 $1 million to $2.49 million $2.5 million to $4.9 million $5 million to $14.9 million $15 million to $24.9 million $25 million or more Question Title * 9. What do you expect your total revenue for 2019 will be? Less than $100,000 $100,000 to $249,999 $250,000 to $499,999 $500,000 to $749,999 $750,000 to $999,999 $1 million to $2.49 million $2.5 million to $4.9 million $5 millionto $14.9 million $15 million to $24.9 million $25 million or more Question Title * 10. What do you expect your total revenue for 2020 could be? less than $100,000 $100,000 to 249,999 $250,000 to $499,999 $500,000 to $749,999 $750,000 to $999,999 $1 million to $2.49 million $2.5 million to $4.9 million $5 million to $14.9 million $15 million to $24.9 million $25 million or more Question Title * 11. What is your economic outlook for 2020? What's driving this response? Question Title * 12. How does your expected 2019 revenue compare to what you budgeted for the year? We won’t make our revenue goal. We’ll just meet our revenue goal. We’ll beat our revenue goal. What budget? We don’t have one. Question Title * 13. By approximately what percent did your total gross revenue change from 2018 to 2019 for the following service areas? (Tell us the percent change in either a positive or negative number. Use a 0 for no change.) Total (overall company) % chance Mowing + Landscape Maintenance % change Design/Build + Installation % change Turf + Ornamental Care (pesticide/fertilizer applications) % change Irrigation + Water Management % change Question Title * 14. By approximately what percent do you expect your total gross revenue to change from 2019 to 2020 the following service areas? (Tell us the percent change in either a positive or negative number. Use a 0 for no change.) Total (overall company) % chance Mowing + Landscape Maintenance % change Design/Build + Installation % change Turf + Ornamental Care (pesticide/fertilizer applications) % change Irrigation + Water Management % change Question Title * 15. What was your 2018 net profit? No profit 1-4.9% 5-9.9% 10-14.9% 15-19.9% 20% or more Question Title * 16. What do you anticipate your 2019 net profit to be? No profit 1-4.9% 5-9.9% 10-14.9% 15-19.9% 20% or more Question Title * 17. How does your expected 2019 net profit compare to what you budgeted for the year? We won’t make our net profit goal. We’ll just meet our net profit goal. We’ll beat our net profit goal. What budget? We don’t have one. Question Title * 18. What do you anticipate your 2020 net profit could be? no profit 1-4.9% 5-9.9% 10-14.9% 15-19.9% 20% or more Question Title * 19. What percentage of your clients in RESIDENTIAL TURF+ ORNAMENTAL CARE have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 20. What percentage of your clients in COMMERICAL TURF + ORNAMENTAL CARE have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 21. What percentage of your clients in RESIDENTIAL MOWING + LANDSCAPE MAINTENANCE have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 22. What percentage of your clients in COMMERCIAL MOWING + LANDSCAPE MAINTENANCE have you retained over the last 12 moths? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 23. What percentage of your clients in RESIDENTIAL DESIGN BUILD + INSTALLATION have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 24. What percentage of your clients in COMMERCIAL DESIGN BUILD + INSTALLATION have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 25. What percentage of your clients in RESIDENTIAL IRRIGATION + WATER MANAGEMENT have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 26. What percentage of your clients in COMMERCIAL IRRIGATION + WATER MANAGEMENT have you retained over the last 12 months? 95-100% 90-94% 85-89% 80-84% 75-79% Less than 75% Question Title * 27. By what percent did your total operating costs change from 2018 to 2019? (Please enter the percent change, in either positive or negative number. Use 0 for no change.) Question Title * 28. By what percent do you expect your total operating costs to change from 2019 to 2020? (Please enter the percent change, in either a positive or negative number. Use 0 for no change.) Question Title * 29. How much on average did your company charge for the following services in 2018 and in 2019? Please leave blank if you don't offer the service. Residential mowing price/visit 2018 Residential mowing price/visit 2019 Commercial mowing price/visit 2018 Commercial mowing price/visit 2019 Residential design/build price/average project 2018 Residential design/build price/average project 2019 Commercial design/build price/average project 2018 Commercial design/build price/average project 2019 Residential pesticide/fertilizer treatment price/visit 2018 Residential pesticide/fertilizer treatment price/visit 2019 Commercial pesticide/fertilizer treatment price/visit 2018 Commercial pesticide/fertilizer treatment price/visit 2019 Residential irrigation maintenance price/hour 2018 Residential irrigation maintenance price/hour 2019 Commercial irrigation maintenance price/hour 2018 Commercial irrigation maintenance price/hour 2019 Question Title * 30. What does your company pay PER HOUR for the following positions? (If you don’t employ a certain type of worker, please leave the field blank.) Mower operator – 0 to 5 yrs experience Mower operator – more than 5 yrs experience Construction worker – 0-5 yrs experience Construction worker – More than 5 yrs experience Spray technician – 0 to 5 yrs experience Spray technician – More than 5 yrs experience Irrigation technician – 0 to 5 yrs experience Irrigation technician – More than 5 yrs experience Question Title * 31. What is the average annual salary your company pays for the following positions? (If you don’t employ a certain type of worker, please leave the field blank.) Crew foreman/leader Salesperson Equipment mechanic Landscape designer Landscape architect Account manager Supervisor Operations manager Office manager Owner/Co-Owner President/CEO Branch manager General Manager Marketing HR Question Title * 32. Have fuel prices been stable or fluctuating? What have you done about them? Question Title * 33. Would you consider using alternative fuels in your business? Why or why not? Question Title * 34. What has been the most challenging aspect of your business in 2019? What have you done to try and combat it? Question Title * 35. How has weather affected your business this year? Question Title * 36. Is there any equipment that’s helped your company be more efficient? Question Title * 37. Is there any software you’re using to help streamline your systems? Question Title * 38. What’s the No. 1 reason team members cite for leaving your company? Question Title * 39. What are you doing to attract new members to your team? Question Title * 40. What’s the No. 1 thing you’d like to improve in your business for 2020? Question Title * 41. What’s one thing you have improved during 2019? Question Title * 42. Are you involved in any local, state or national associations? If yes, which ones? Question Title * 43. How often to do you travel to educational events or seminars? 5 times year or more Between 2 and 4 times a year Once a year Never Question Title * 44. What do you read to help you grow your business? Please list examples. Question Title * 45. On what social media platforms do you personally have an account (not a company account)? Facebook Twitter Instagram Snapchat LinkedIn Other (please specify) Question Title * 46. What social media platform do you personally use most frequently? Facebook Twitter Instagram Snapchat LinkedIn Other (please specify) Question Title * 47. On what social media platforms do you use to promote your company? Facebook Twitter Instagram Snapchat LinkedIn Other (please specify) Question Title * 48. What social media platform does your company use most frequently? Facebook Twitter Instagram Snapchat LinkedIn Other (please specify) Question Title * 49. How do you use your accounts? recruiting promoting to customers sharing tips sharing projects communicating with other landscape and lawncare companies sharing success stories sharing company events conducting research Other (please specify) Question Title * 50. Please tell us about yourself. Note: This information will remain confidential unless you, during a follow-up interview, grant us permission to use it. Your last five fill-in-the-blank answers are not anonymous; please don't answer them unless you're open to having your comments published in LM. First Name Last Name Title Company Name Email Address Phone Number May we contact you to follow up (yes or no)? Done