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Visual Content Marketing Report Survey 2024

It's back! Every year, Venngage surveys marketers to find out how the visual communication landscape continues to shift. By filling out this survey, you'll help us gather fresh data and provide new insights to marketers around the world, including yourself!
1.Are you currently employed in a marketing role or engaged in marketing-related activities within your organization?(Required.)
2.Please select the option that best describes your current marketing role within the company:(Required.)
3.Did you pivot your visual content marketing strategy in 2023?(Required.)
4.If you answered "yes", how did you pivot your visual content marketing strategy in 2023?
5.How much of your content contained visuals in 2023?(Required.)
6.What type of visual content did you use most frequently in 2023?(Required.)
7.What type of visual performed best for you in 2023?(Required.)
8.What type of visual performed worst for you in 2023?(Required.)
9.How much time, on average, did you spend in a week on producing content in 2023?(Required.)
10.Have you been using AI to produce content in 2023?(Required.)
11. If yes, what are the AI tools you've been using to create visual content?
12.How do you usually create your visual content?(Required.)
13.What is your biggest struggle when it comes to producing engaging visual content?(Required.)
14.What percentage of your marketing budget did you spend on producing visual content in 2023?(Required.)
15.What percentage of your marketing budget do you project spending on visual content by the end of 2024?(Required.)
16.What do you spend the most on budget-wise for visual content?(Required.)
17.On a scale of 1-10, how difficult is it to produce visual content consistently for your brand?(Required.)
18.If you could simplify or automate one part of creating visual content, what would it be?(Required.)
19.How essential is visual content to your marketing strategy?(Required.)
20.What platform did you create the most visual content for in 2023?(Required.)
21.How frequently did you publish content that contained visuals in a given week in 2023?(Required.)
22.By the end of 2024, what percentage of businesses do you think will rely heavily on visual content as part of their marketing strategy?(Required.)
23.Do you have any other predictions or insights to share on visual content marketing in 2024?