Introduction

This survey is intended to assess competitive dynamics and business priorities within the U.S. solar PV industry. As a respondent to this survey, you will have access to aggregate anonymous results, providing a unique snapshot of installer perspectives from across the country. The results could assist you in better understanding the competitive landscape of the industry as well as how to position yourself relative to your competitors.

Intended Respondent

The questions in this survey are designed for the sales executive or business owner at a company providing turnkey installations of solar PV systems for distributed energy generation. If needed, please forward this survey to the appropriate person within your organization.

Part 1: Industry Segmentation

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* 1. In which year did you start installing solar? If not applicable, please leave blank.

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* 2. Over the last twelve months, roughly how much solar have you installed? If not applicable, please leave blank.

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* 3. What is your primary business?

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* 4. Do you offer any other products or services to solar customers? Please check all that apply:

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* 5. How do your customers finance their solar projects? Approximately what percentage of your customers use:

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* 6. In the next two years, where do you plan to install solar PV?

Part 2: Customer Acquisition

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* 7. How do you find customers? Approximately what percentage of your sales come from:

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* 8. On average, how many quotes do your customers get before they make a decision?

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* 9. What are your biggest challenges with closing sales with prospects?

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* 10. In your opinion, all else being equal, how has customer acquisition changed over the past 3 years?

Part 3: Competitive Environment

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* 11. How many other installers do you estimate are active in the territory (ies) that you serve?

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* 12. What is your primary competitive advantage vs your competitors? Please rank your competitive advantages (1 being the most important)

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* 13. If you chose "other" in the last question, please specify

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* 14. How do you think the solar industry will evolve in the next few years? Select all that apply:

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* 15. What would most help you compete more effectively? Please rank the following in order where 1 will help you compete most effectively.

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* 16. This is a follow-up to the previous question.

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* 17. Over the next 3 years, which is more important to your business?

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* 18. Which activities are you most likely to undertake to meet your objectives? Please rank them in order of importance, 1 being the most important

Part 4: Your Role at Your Company

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* 19. About you

*We will not use your email address for any other purpose than sending the results of the survey to you. The results will be shared without attribution to you or your company.

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