To support the professional development of tourism professionals, the ART Board has approved, in principle, a proposal to enhance the Tourism Hub with online training functionality.  The intent is to provide training courses that meet the needs of regional tourism’s up and coming leaders and organisations.  Content will be delivered by industry experts using pre-recorded sessions and online assessments.

The first training course that ART intends to deliver is targeted to local government employees working in tourism.  In order to ensure that the program is feasible, and the content of the training program fully meets the needs of the intended audience, we are seeking feedback from our members.

It would be greatly appreciated if you could take a few minutes to complete the questionnaire below. 

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* 2. What level do you work at within local government?

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* 3. What is your job title?

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* 4. Which local government do you work for?

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* 5. How much of your role is dedicated to Tourism?

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* 6. In the last 3 years have you undertaken any training related to tourism?

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* 7. If you answered "Yes" above, please elaborate. 

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* 8. Please indicate how useful training in the following topics would be to you or your local government. Scoring is from 1 to 5 with 1 being not at all useful, and 5 being very useful.

  1 - Not at all useful 2 - Not useful 3 - Somewhat useful 4 - Useful 5 - Very Useful
Tourism 
- Understanding key tourism organisations and how to work with them
- Communicating the value of strong visitor economies to regional communities
- Impact of policy on business
- Creating business friendly environments in council
Social License
- Defining social license
- How important is community and stakeholder engagement?
- How much consultation is “enough”?
Destination Management Planning – Planning phase
- How to interpret data and what data do we actually need to inform destination management planning?
- Aligning your regional destination management plan with the state tourism strategy
- Planning for realistic and achievable goals
- Bringing stakeholders along for “the journey”
Destination Management Planning – The Implementation
- Managing expectations within available skills sets and resources
- DMP goals: creating ‘dog eared’ not ‘dust collecting’ plans
- Case study of a successful LG DMP
Crisis Management Planning
- Building industry reliance to manage recovery from natural disaster
- Creating a plan for the "next" crisis"
- Crisis Communications
Local Government
- Supporting council to understand tourism and become business enablers
- Identifying roadblocks, teams within council not seeing themselves as part of tourism 
- Communicating the linkage between tourism and regional liveability/community wellbeing to the executive
Market Segmentation
- Understanding key markets
- Facilitating export ready (stakeholder) products in region
- Case Study on a key growth market and what happens if we focus on a single market and that market collapses (China?)
Marketing
- Collaboration with STO’s, RTO’s, neighbouring LGA’s and industry partners
- What does a successful campaign look like and how do we measure success
Utilising Established Organisations
- ATDW integration, how it works and how to host get stakeholders on-board
- Tools to host your own stakeholder content creation workshop
- Supporting stakeholders to understand international markets (export ready programs), commissions and packaging benefits
Grant Writing
- Online grant writing workshop
- Creating shovel ready projects linked to your DMP now
Leadership
- Building effective teams that deliver success
- Expanded teams within council
-Key attributes to good leadership
Regional Events
- Creating a community culture of volunteerism to help support festivals and events
- Measuring the economic and social value of events
- Managing compliance and red tape without impacting on the event experience

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* 9. Are there any topics that you would like to see added to the proposed training program?

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* 10. Looking at the proposed training program, would you be interested in undertaking this program when it is available?

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* 11. Would there be other people within your organisation that may also undertake this training?

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* 12. If you answered "Yes" above, please indicate the number of additional students here.

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* 13. ART is concious of the cost of undertaking training. Please indicate a price that you feel fits each of the following statements:

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* 14. Is your local government a member of ART?

Note: Access to the hub and all current features is intended to remain free of charge.
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